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Nudging Creativity in Your Organization - 19th annual Rotman Lifelong Learning Conference for Managers

7:30-8:25am Check-In, Continental Breakfast 8:30am sharp to 12:00pm Presentations: 12:00-12:45pm Lunch; 12:45-4:50pm Presentations; 4:50-5:30pm Drinks Reception

Event Details

Speaker Series

Date: Friday May 26, 2017 | 08:30 AM - 05:30 PM
Speaker(s): TIM BROWN, CEO, IDEO and Author

LAURA DOERING, Assistant Professor of Strategy & Organization, Desautels Faculty of Management, McGill University (on leave from Rotman where she is Assistant Professor of Strategic Management)

VINCE GUZZI, Managing Director, Watt International

STEVEN JOHNSON, Author of ten books including Wonderland:How Play Made the Modern World (Riverhead, 2016), How We Got to Now, Where Good Ideas Come From, The Invention of Air, The Ghost Map, and Everything Bad Is Good for You; Host and Co-Creator, PBS and BBC series How We Got to Now

HENRY KIM, Director and CEO, Aga Khan Museum

PHYLLIS KORKKI, Executive Editor, Hooked (former Assignment Editor (Business Section), The New York Times) and Author, The Big Thing: How To Complete Your Creative Project Even If You're a Lazy, Self-Doubting Procrastinator Like Me (Harper, 2016)

TIFF MACKLEM, Dean, Rotman

ROGER MARTIN, Institute Director, Martin Prosperity Institute and Michael Lee-Chin Family Institute for Corporate Citizenship and Premier’s Chair in Productivity and Competitiveness, Rotman and Author

DILIP SOMAN, Corus Chair in Communications, Co-Director – Behavioural Economics in Action Research Centre (BEAR) and Professor of Marketing, Rotman and Author, The Last Mile: Creating Social and Economic Value from Behavioural Insights (Rotman-UTP Publishing, 2015)

RON TITE, President, Tite Group Content Marketing Agency; Host, The Art Of Conferences and Co-Author, Everyone's An Artist (Or At Least They Should Be) (Harper, 2016)

CAROLINE WEBB, CEO, Sevenshift and Author, How To Have a Good Day: Harness the Power of Behaviourial Science to Transform Your Working Life (Crown Business, 2016)
Topic: Nudging Creativity in Your Organization
Venue: Desautels Hall (Second Floor, South Building) | map
Rotman School of Management, U of Toronto,
105 St George Street
Location: Toronto
Cost: $800 per person plus HST; $300 per person plus HST for Rotman Alumni (MBA, MFin, PhD, BCom) and current university and college students enrolled outside Rotman; $175 per person plus HST for members of Rotman classes ending in 2, 7, 15 and 16 and current Rotman students, faculty and staff; $500 per person plus HST for Rotman Executive Program graduates, UofT Alumni and "Rotman Management Magazine" subscribers; $400 per person plus HST for employees of non-profit organizations (includes governments, hospitals, universities and colleges).
Register Now

FEES INCLUDE: 1 Seat At All 8 Sessions, Signed Copies of These 5 Hardcover Books Written by 5 of our Conference’s 12 Speakers (How To Have A Good Day, The Big Thing, Wonderland, Everyone’s An Artist (Or At Least They Should Be), and The Last Mile), 1 copy of the Spring 2017 issue of Rotman Management magazine, Continental Breakfast, Coffee Break, 1 Box Lunch, Refreshment Break and the Drinks Reception 

3 CO-HOSTS:

Behavioural Economics in Action Research Centre @ Rotman (BEAR)

Martin Prosperity Institute @ Rotman

Rotman Management Magazine. The Spring 2017 edition of Rotman Management is “The Behavioural Issue”. It marks its 10-year anniversary as a go-to source for the latest ideas from the world’s top management thinkers. 

AGENDA:

7:30-8:25 Check-In, Continental Breakfast

8:30-8:35 Welcome by TIFF MACKLEM, Dean, Rotman

8:35-9:35 “Breaking Down the Barriers to Creativity in the Modern Organization” by TIM BROWN, CEO, IDEO and Author and ROGER MARTIN, Institute Director, Martin Prosperity Institute and Michael Lee-Chin Family Institute for Corporate Citizenship and Premier’s Chair in Productivity and Competitiveness, Rotman and Author

Description: Virtually every organization wishes it were more innovative than it currently is. There are hidden barriers to individuals in organizations expressing their creative confidence. The solution is to reframe both creativity and rigor in order to produce a better pathway for individuals to work confidently on innovation and have their organizations encourage and embrace that work rather than throw up barriers to it. Brown and Martin will discuss their newest work on the subject in an on-stage conversation between the two thinker-practitioners who coined the term “Design Thinking”.

9:35-10:30 "How To Have A Good Day: Harness the Power of Behavioural Science to Transform Your Working Life" (Crown Business, 2016) by CAROLINE WEBB, CEO, Sevenshift and Author

Description: In How to Have a Good Day, economist Caroline Webb shows readers how to use recent findings from behavioural economics, psychology, and neuroscience to transform our approach to everyday working life. Advances in these behavioural sciences are giving us ever better understanding of how our brains work, why we make the choices we do, and what it takes for us to be at our best. But it has not always been easy to see how to apply these insights in the real world – until now. In How to Have a Good Day, Webb explains exactly how to apply this science to our daily tasks and routines. She translates three big scientific ideas into step-by-step guidance that shows us how to set better priorities, make our time go further, ace every interaction, be our smartest selves, strengthen our personal impact, be resilient to setbacks, and boost our energy and enjoyment. Through it all, Webb teaches us how to navigate the typical challenges of modern workplaces—from conflict with colleagues to dull meetings and overflowing inboxes—with skill and ease. Filled with stories of people who have used Webb’s insights to boost their job satisfaction and performance at work, How to Have a Good Day is the book so many people wanted when they finished Nudge, Blink and Thinking Fast and Slow and were looking for practical ways to apply this fascinating science to their own lives and careers. A remarkable and much-needed book, How to Have a Good Day gives us the tools we need to have a lifetime of good days.

10:30-10:55 Coffee Break

11:00-12:00 "The Big Thing: How To Complete Your Creative Project Even If You're a Lazy, Self-Doubting Procrastinator Like Me" (Harper, 2016) by PHYLLIS KORKKI, Executive Editor, Hooked and Author (former Assignment Editor (Business Section), The New York Times) in conversation with LAURA DOERING, Assistant Professor of Strategy & Organization, Desautels Faculty of Management, McGill University (on leave from Rotman where she is Assistant Professor of Strategic Management)

Description: A New York Times business journalist explains why it’s important for people to pursue big creative projects, and identifies both the obstacles and the productive habits that emerge on the path to completion - including her own experience writing this book. Whether it’s the Great American Novel or a ground-breaking new app, many people want to create a Big Thing, but finding the motivation to get started, let alone complete the work, can be daunting. In The Big Thing, New York Times business writer and editor Phyllis Korkki combines real-life stories, science, and insights from her own experience to illuminate the factors that drive people to complete big creative projects—and the obstacles that threaten to derail success. In the course of creating her own Big Thing - this book - Korkki explores the individual and collaborative projects of others: from memoirs, art installations, and musical works to theater productions, small businesses, and charities. She identifies the main aspects of a Big Thing, including meaningful goals, focus and effort, the difficulties posed by the demands of everyday life, and the high risk of failure and disappointment. Korkki also breaks down components of the creative process and the characteristics that define it, and offers her thoughts on avoiding procrastination, staying motivated, scheduling a routine, and overcoming self-doubt and the restrictions of a day job. Filled with inspiring stories, practical advice, and a refreshing dose of honesty, The Big Thing doesn’t minimize the negative side of such pursuits—including the fact that big projects are hard to complete and raise difficult questions about one’s self-worth. Inspiring, wise, humorous, and good-natured, The Big Thing is a meditation on the importance of self-expression and purpose.

12:00-12:45 Box Lunches

12:45-1:45 "Wonderland: How Play Made the Modern World" (Riverhead, 2016) by STEVEN JOHNSON, Author of ten books including How We Got to Now, Where Good Ideas Come From, The Invention of Air, The Ghost Map, and Everything Bad Is Good for You; Host and Co-Creator, PBS and BBC series How We Got to Now

Description: From the New York Times–bestselling author of How We Got to Now and Where Good Ideas Come From, a look at the world-changing innovations we made while keeping ourselves entertained. This lushly illustrated history of popular entertainment takes a long-zoom approach, contending that the pursuit of novelty and wonder is a powerful driver of world-shaping technological change. Steven Johnson argues that, throughout history, the cutting edge of innovation lies wherever people are working the hardest to keep themselves and others amused. Johnson’s storytelling is just as delightful as the inventions he describes, full of surprising stops along the journey from simple concepts to complex modern systems. He introduces us to the colorful innovators of leisure: the explorers, proprietors, showmen, and artists who changed the trajectory of history with their luxurious wares, exotic meals, taverns, gambling tables, and magic shows. Johnson compellingly argues that observers of technological and social trends should be looking for clues in novel amusements. You’ll find the future wherever people are having the most fun.

1:45-2:30 "Everyone’s An Artist (Or At Least They Should Be)" (Harper, 2016) by RON TITE, President, Tite Group Content Marketing Agency; Host, The Art Of Conferences and Co-Author

Description: Can a Canali-clad million-dollar banker learn anything from a paint-stained artist? Definitely. Especially now. Clearly, succeeding in business is an art form. We’ve informally labelled activities and pursuits as the art of management, the art of marketing or even the art of doing more with less, but we’ve rarely made the direct connection between the two worlds. With a rapidly changing digital economy, new and emerging technologies, increased clutter and a drastically altered media landscape, successful companies are those that are original, creative and innovative. Defining business as art is now a credible school of thought, and the lessons are far more practical than philosophical. Everyone’s An Artist shows how and why the most successful executives and entrepreneurs think like artists.

2:30-2:50 Refreshments

2:50-3:20 “Case Study: How the Aga Khan Museum Nurtures a Culture of Creativity” by HENRY KIM, Director and CEO, Aga Khan Museum

Description: Established by His Highness the Aga Khan, the Aga Khan Museum opened in Toronto in 2014. It is the first in North America to be dedicated to the arts and cultures of Muslim civilizations past and present. The Museum’s Director and CEO will share how he and his leadership team nurture a culture of creativity.

3:20-3:50 “Case Study: How Golub Corporation Exploits Creativity To Drive Positive Change in Business Performance and Culture” by VINCE GUZZI, Managing Director, Watt International

Description: Based in Schenectady, NY, Golub Corporation owns and operates 168 Price Chopper or Market 32 grocery stores in six states with about 22,000 teammates. The design firm Watt International opened its doors in Toronto 51 years ago. Watt has done work for Loblaws, Home Depot, BMO, Walmart, Shoppers Drug Mart, Canadian Tire, Longo’s, Golub and others. Guzzi will share how strategic design can help companies to create and sustain growth and competitiveness when it is tied to business strategy and ROI metrics, while at the same time influencing a positive organizational culture.

3:50-4:50 “Nudging Innovation: A Behavioral Lens on Creative Organizations” by DILIP SOMAN, Corus Chair in Communications, Co-Director – Behavioural Economics in Action Research Centre (BEAR) and Professor of Marketing, Rotman and Author, The Last Mile: Creating Social and Economic Value from Behavioural Insights (Rotman-UTP Publishing, 2015)

Description: Can the field of behavioural science help us become more innovative as organizations? At first blush, the field seems to simply document ways in which human decision-making is biased. But in studying the reasons for these biases, the field also allows us to better understand the effect of contexts on human behaviour. By unpacking what it means to be innovative and creative, behavioural science can definitely teach us what organizations can do to nudge innovation!

4:50-5:30 Drinks Reception

Questions: Daniel Ellul | events@rotman.utoronto.ca | 416-978-6119

Questions?

416-978- 6119 or 416-978-6122

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Cancellations received in writing to events@rotman.utoronto.ca 24 hours prior to the event will receive a refund less a $10 administration fee per person. If we do not receive written notice of your cancellation, you will be charged the full amount for this session. Substitutions are always welcome.

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