Rotman School of Management, University of Toronto

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Jeremy Miller on "Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name"

4:15-4:59pm check-in; 5:00pm sharp to 6:00pm book talk; 6:00-6:10pm book sale

Event Details

Speaker Series

Brand New Name Cover
Date: Tuesday October 15, 2019 | 05:00 PM - 06:00 PM
Speaker(s): Jeremy Miller, Brand Strategist and Founder, Sticky Branding; Author, Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name (Page Two Books, Oct. 8, 2019) and Sticky Branding: Stand Out, Attract Customers, Grow a Sticky Brand (Dundurn Press, 2015)
Topic: "Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name" (Page Two Books, Oct. 8, 2019)
Venue: Desautels Hall (Second Floor, South Building) | map
Rotman School of Management, U of Toronto,
105 St George Street
Location: Toronto
Cost: $24.95 per person plus HST (includes 1 paperback copy of "Brand New Name" and 1 seat for the book talk)
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BOOK SYNOPSIS: You need a name to start a business, create a product, launch a campaign, share an idea, or define a place. Everything, literally everything, has a name. It's the cornerstone of your brand, and it is how people and customers will know it. It cannot be overstated, choosing a brand name is one of the most important business decisions you will make. Websites and campaigns are temporary, but brand names stick around for a very long time. They are the longest living artifact of a company. It's how your brand will be known, forever. Getting your brand name right is essential. Brand New Name delivers a proven, step-by-step brand naming process to create an unforgettable name. The book shows you what to do every step of the way -- right down to exercises to generate lots of naming ideas to techniques on how to test which names resonate the most. You'll discover the science of how names persuade people and how they get stuck in your mind, and you will learn the origin stories of interesting brands. Brand New Name brings together a practical how-to guide with loads of inspiration and stories to challenge you to create a brilliant name that you will be proud to own. Learn how to create an unforgettable name -- whether it's for your company, product, or idea.

ABOUT OUR SPEAKER: Jeremy Miller is a Brand Strategist and the bestselling author of Sticky Branding. After watching his family's business nearly hit rock bottom, he was forced to revamp and rebrand the business, and within a year the company turned the corner and rocketed into growth mode. Jeremy studies how companies grow recognizable, memorable brands, and shows organizations of all sizes how to unlock the creative genius of teams to solve complex sales and marketing challenges. As an inspirational keynote speaker, his blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand from the inside out.

QUESTIONS: events@rotman.utoronto.ca, Daniel Ellul, (416) 978-6119


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