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Behavioural Scientist from the Rotman School Named as a MSI Academic Fellow.

July 15, 2020

Toronto – A professor at the University of Toronto’s Rotman School of Management has been appointed as a MSI Academic Fellow.


Prof. Dilip Soman, who holds the Canada Research Chair in Behavioural Science and Economics, was one of eleven new fellows appointed earlier this year.


MSI, a non-profit member organization, has been at the forefront of marketing science and research since 1961. The organization brings together marketing’s most renowned scholars and leading marketers from the world’s best companies to create an unbiased platform for scientific research, purposeful collaborations, and unparalleled peer-to-peer networking.


The academic fellows represent marketing’s most distinguished academics and will play an important role in ensuring that MSI continues to exemplify “next step” thinking through innovative programming and academic-industry collaborations.


Prof. Soman serves as a Director of the Behavioural Economics in Action Research Centre at Rotman (BEAR). His research is in the area of behavioural science and its applications to consumer wellbeing, marketing and policy. He is the author of The Last Mile published by Rotman-UTP Publishing and is the co-author with Catherine Yeung of the forthcoming The Behaviourally Informed Organization. He also

teaches a massive open online course "BE101X: Behavioural Economics in Action" on EdX.


The Rotman School of Management is part of the University of Toronto, a global centre of research and teaching excellence at the heart of Canada’s commercial capital. Rotman is a catalyst for transformative learning, insights and public engagement, bringing together diverse views and initiatives around a defining purpose: to create value for business and society. For more information, visit




For more information:


Ken McGuffin

Manager, Media Relations

Rotman School of Management

University of Toronto