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Rotman Global Executive MBA Graduate Named to Canada’s Top 40 Under 40.

Toronto – Sahar Saidi, Global Executive MBA’15,Founder & CEO of LUS Brands has been named as one of Canada's Top 40 Under 40® for 2020. An annual initiative, the program recognizes the exceptional achievements of 40 outstanding Canadians under the age of 40. 


Sahar is the Founder & CEO of LUS Brands, a Toronto-based direct-to-consumer eCommerce brand. LUS ("Love Ur Self") was launched in 2017 and is devoted to creating innovative products that help consumers embrace and love their own natural features. The company's first product line, Love Ur Curls, provides proprietary formulas customized for consumers with wavy and curly hair. Sahar completed the Y Combinator tech accelerator program in Silicon Valley in 2018, and is backed by some notable VCs and Angels. Sahar completed her Global Executive MBA at the Rotman School in 2015. 


Sahar and the other honourees are highlighted today in the National Post. They will be profiled in a feature article in the Spring edition of FP Magazine, and will also be featured on BNN Bloomberg in an interview series, Canada's Next Leaders, throughout the coming months. 


Founded in 1995 by Caldwell,Canada's Top 40 Under 40®,has recognized more than 800 outstanding Canadians and is the country's most coveted award for young business leaders. Honourees have a remarkable track record of achievement after their win; the ranks of Top 40 alumni include hundreds of nationally and internationally prominent CEOs, executives, entrepreneurs and community leaders. 


The Rotman School of Management is part of the University of Toronto, a global centre of research and teaching excellence at the heart of Canada’s commercial capital. Rotman is a catalyst for transformative learning, insights and public engagement, bringing together diverse views and initiatives around a defining purpose: to create value for business and society. For more information, visit 




For more information: 

Ken McGuffin 

Manager, Media Relations 

Rotman School of Management 

University of Toronto 


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