Rotman School of Management, University of Toronto

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Vanessa Serra Iarocci

Iarocci

Vanessa Serra Iarocci

Executive in Residence

Degrees:

B.Comm (Rotman School of Management)
Chartered Accountant (Canadian Institute of Chartered Accountants)
Corporate Innovation Certificate (Stanford Graduate School of Business)

Bio

Vanessa Serra Iarocci is currently an Executive-in-Residence at the Rotman School of Management.

Vanessa has spent two-decades in progressively senior roles spanning corporate finance, strategy and operations at PwC and TD Bank Financial Group. She is currently the CEO & President of McCarthy Uniforms, Canada’s largest public sector uniform manufacturer & distributor, where she is successfully leading a turnaround and transformation strategy.

Vanessa is exceptionally passionate about innovation, having applied cutting-edge frameworks like business design, Google sprint and lean start-up methodologies to transform both large and small companies. She also recently designed the ‘Scale-Up’ Program for the MaRS Discovery District, a playbook for Canadian CEOs seeking to scale companies globally.

Vanessa is active in her community and participates in a number of organizations that support the advancement of women and girls including: Toronto Region Immigrant Employment Council, Trust 15 Youth Community Support Organization, Women Moving Millions and Ignite Capital.

Vanessa holds a Bachelor of Commerce degree from the University of Toronto and a Chartered Accountant designation. She recently spent over one year working with senior executives from 54 countries to earn a diploma in Corporate Innovation from Stanford Graduate School of Business.

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