Rotman School of Management, University of Toronto

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Vanessa Serra Iarocci


Vanessa Serra Iarocci

Executive in Residence


B.Comm (Rotman School of Management)
Chartered Accountant (Canadian Institute of Chartered Accountants)
Corporate Innovation Certificate (Stanford Graduate School of Business)


Vanessa Serra Iarocci is currently an Executive-in-Residence at the Rotman School of Management.

Vanessa has spent two-decades in progressively senior roles spanning corporate finance, strategy and operations at PwC and TD Bank Financial Group. She is currently the CEO & President of McCarthy Uniforms, Canada’s largest public sector uniform manufacturer & distributor, where she is successfully leading a turnaround and transformation strategy.

Vanessa is exceptionally passionate about innovation, having applied cutting-edge frameworks like business design, Google sprint and lean start-up methodologies to transform both large and small companies. She also recently designed the ‘Scale-Up’ Program for the MaRS Discovery District, a playbook for Canadian CEOs seeking to scale companies globally.

Vanessa is active in her community and participates in a number of organizations that support the advancement of women and girls including: Toronto Region Immigrant Employment Council, Trust 15 Youth Community Support Organization, Women Moving Millions and Ignite Capital.

Vanessa holds a Bachelor of Commerce degree from the University of Toronto and a Chartered Accountant designation. She recently spent over one year working with senior executives from 54 countries to earn a diploma in Corporate Innovation from Stanford Graduate School of Business.

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