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Angèle Beausoleil

Angèle Beausoleil

Angèle Beausoleil

Assistant Professor, Teaching Stream -- Business Design and Innovation


PhD in Innovation Pedagogy, University of British Columbia
MA in Interdisciplinary Innovation Studies, University of British Columbia
BAA in Communication Design and Commerce, Ryerson University




Angèle Beausoleil is a 'pracademic' who integrates her 25 years of practice, as a senior designer, marketer, strategist and business executive, into her teaching of market-driven innovation. She leads qualitative research on organizational innovation process design, navigation and management, and applies studio-based learning methods in her classrooms. At Rotman, Dr. Beausoleil is the Academic Director of the Business Design Initiative, an emerging education and action research centre focused on design-driven innovation leadership. She teaches human-centred design, innovative leadership and creativity to executives, MBA and Commerce students. She has worked with corporate brands such as Starbucks, McDonalds, Sony, The Gap, Telus, and global initiatives such as the 2010 Winter Olympics and the Society of Digital Innovators (SoDA). She is visiting lecturer of Applied Innovation at UC Berkeley's Haas School of Business and is the author of Business Design Thinking and Doing: Frameworks, Strategies and Techniques for Sustainable Innovation.  

Academic Positions

  • 2019 - present

    Academic Director - Business Design Initiative, Rotman School of Management

  • 2018-present

    Assistant Professor - Teaching Stream, Rotman School of Management

  • 2017-2019

    Visiting Lecturer- Applied Innovation, UC Berkeley Haas School of Management

  • 2014-2018

    Sessional Lecturer- Business Model Design, Strategy and Creativity , UBC Sauder School of Business

  • 2016-2018

    Academic-In-Residence - Strategic Design and Innovation, UBC and CreativeBC

  • 2012-2014

    Adjunct Professor - Digital Marketing, Strategic Design and Product Innovation, UBC Sauder School of Business

Non-Academic Positions

  • 2011-2016

    CEO, Agent Innovateur Inc.

  • 2011-2014

    Board Member, Vancouver International Film Festival Society

  • 2012-2016

    Board Member, Telus Health Fund

  • 2006-2012 

    VP, Strategy and Innovation, Cossette Corp.

  • 2004-2006

    VP, Marketing and Interactive Media, Chalk Media

  • 2001-2004 

    Consultant, Strategy and Marketing, Technology Corporations

  • 1998-2001

    CEO, former VP, Product Design and Marketing, Ideas That Play Entertainment Inc.

  • 1994-1998

    Producer and UX Designer, BCIT

  • 1988-1994

    Communication Designer, Worldwide Marketing Corporation

Selected Publications - Papers

Selected Publications - Books and Chapters

Recent Presentations

  • Strategic design-driven innovation and studio learning: a visual case study of the Sauder School of Business

    Art of Management Conference, Copenhagen Business School


Featured Work

Published author: Business Design Thinking and Doing: Frameworks, Strategies and Techniques for Sustainable Innovation.  

Four Short Talks on Mastering Disruption:

Rotman Magazine Article: The Era of Machine + Machine Innovation:

Research and Teaching Interests

Professor Beausoleil is championing the pedagogy, practice and discipline of Business Design (aka customer-driven innovation) at Rotman. She teaches Business Design Thinking and Doing, Creativity and Business Innovation and Design Research to executives, MBAs and Commerce students at Rotman. Her research explores the innovation process at the intersections of education, sociology and economics. She investigates innovative capabilities, competencies and leadership. She works closely with industry and governments on assessing and building individual and organizational innovativeness -- applying a strategist's mindset and designer's toolset.  

Honors and Awards

  • 2021

    2021 Rotman School of Management Teaching Award, University of Toronto

  • 2019

    2019 Rotman School of Management Teaching Award, University of Toronto

  • 2017

    Teaching Excellence - New Elective, UC Berkeley Haas

  • 2017

    Teaching Excellence, UBC Sauder School of Business

  • 2016-2018

    Post-Doctoral Fellowship, UBC

  • 2015-2017

    Public Scholar Fellowship Award, UBC

  • 2014

    Academic Achievement Award, UBC

Professional Affiliations/Memberships

  • Telefilm Canada Board Member

  • HPI Global Design Thinking Alliance Member

  • Design Management Institute Member

Academic / Professional Service

  • 2019-present

    Telefilm Canada Board Member - Vice Chair, Telefilm Canada