Angèle Beausoleil
Bio
Angèle Beausoleil is a 'pracademic' who integrates her 25 years of practice, as a senior designer, marketer, strategist and business executive, into her teaching of market-driven innovation. She leads qualitative research on organizational innovation process design, navigation and management, and applies studio-based learning methods in her classrooms. At Rotman, Dr. Beausoleil is the Academic Director of the Business Design Initiative, an emerging education and action research centre focused on design-driven innovation leadership. She teaches human-centred design, innovative leadership and creativity to executives, MBA and Commerce students. She has worked with corporate brands such as Starbucks, McDonalds, Sony, The Gap, Telus, and global initiatives such as the 2010 Winter Olympics and the Society of Digital Innovators (SoDA). She is visiting lecturer of Applied Innovation at UC Berkeley's Haas School of Business and is the author of Business Design Thinking and Doing: Frameworks, Strategies and Techniques for Sustainable Innovation.
Academic Positions
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2019 - present
Academic Director - Business Design Initiative, Rotman School of Management
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2018-present
Assistant Professor - Teaching Stream, Rotman School of Management
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2017-2019
Visiting Lecturer- Applied Innovation, UC Berkeley Haas School of Management
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2014-2018
Sessional Lecturer- Business Model Design, Strategy and Creativity , UBC Sauder School of Business
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2016-2018
Academic-In-Residence - Strategic Design and Innovation, UBC and CreativeBC
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2012-2014
Adjunct Professor - Digital Marketing, Strategic Design and Product Innovation, UBC Sauder School of Business
Non-Academic Positions
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2011-2016
CEO, Agent Innovateur Inc.
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2011-2014
Board Member, Vancouver International Film Festival Society
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2012-2016
Board Member, Telus Health Fund
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2006-2012
VP, Strategy and Innovation, Cossette Corp.
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2004-2006
VP, Marketing and Interactive Media, Chalk Media
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2001-2004
Consultant, Strategy and Marketing, Technology Corporations
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1998-2001
CEO, former VP, Product Design and Marketing, Ideas That Play Entertainment Inc.
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1994-1998
Producer and UX Designer, BCIT
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1988-1994
Communication Designer, Worldwide Marketing Corporation
Selected Publications - Papers
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Angele Beausoleil
Rotman Magazine
Issue:May 2021
2021
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Angèe Beausoleil
International Journal of Multidisciplinary and Current Research (IJMCR)
Issue:Articles in Vol.8 (Jan-Feb-2020)
2020
Pages: Pages : 5-11
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Angele Beausoleil
Journal of Innovation Management
Issue:Vol 6, No 4 (2018/2019)
2019
Pages: 73-97
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Angele Beausoleil
The Conversation
Issue:Financial Post
2018
Pages: 1
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Angèle Beausoleil
The Conversation
Issue:National Post
2018
Pages: 1
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The case for design-mediated innovation pedagogy (Dissertation: December 2016)
Beausoleil
UBC
2016
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Decoding culture, creativity and innovation through visual analytics
Beausoleil
UBC
2014
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Moore's Law and Social Theory: Deconstructing and Redefining Technology Industry's Innovation Edict.
Beausoleil
IJANTTI
Issue:3
2014
Selected Publications - Books and Chapters
Research and Teaching Interests
Professor Beausoleil is championing the pedagogy, practice and discipline of Business Design (aka customer-driven innovation) at Rotman. She teaches Business Design Thinking and Doing, Creativity and Business Innovation and Design Research to executives, MBAs and Commerce students at Rotman. Her research explores the innovation process at the intersections of education, sociology and economics. She investigates innovative capabilities, competencies and leadership. She works closely with industry and governments on assessing and building individual and organizational innovativeness -- applying a strategist's mindset and designer's toolset.
Honors and Awards
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2021
2021 Rotman School of Management Teaching Award, University of Toronto
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2019
2019 Rotman School of Management Teaching Award, University of Toronto
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2017
Teaching Excellence - New Elective, UC Berkeley Haas
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2017
Teaching Excellence, UBC Sauder School of Business
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2016-2018
Post-Doctoral Fellowship, UBC
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2015-2017
Public Scholar Fellowship Award, UBC
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2014
Academic Achievement Award, UBC
Professional Affiliations/Memberships
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Telefilm Canada Board Member
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HPI Global Design Thinking Alliance Member
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Design Management Institute Member
Academic / Professional Service
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2019-present
Telefilm Canada Board Member - Vice Chair, Telefilm Canada