Rhia Catapano
Bio
Rhia Catapano is an Assistant Professor of Marketing at Rotman at the University of Toronto. Her research explores how consumer psychology can be leveraged to benefit society. In one stream, she examines how people can be shifted away from entrenched views, and factors that affect receptiveness to the opposition. In another research stream, she explores the role of meaning in consumer satisfaction and decision-making. Her research has been published in leading journals including Journal of Personality and Social Psychology, Psychological Science, and Journal of Consumer Psychology.
Academic Positions
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2020 - present
Assistant Professor of Marketing, University of Toronto
Selected Publications - Papers
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R. Catapano & Z. Tormala
Journal of Personality and Social Psychology
2021
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M. Rudd*, R. Catapano*, & J. Aaker (*equal contribution)
Journal of Consumer Psychology
2019
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R. Catapano, Z. Tormala, & D. Rucker
Psychological Science
2019
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I. Choi, S. Lim, R. Catapano, & J. Choi
Journal of Research in Personality
2018
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K. Vohs, J. Aaker, & R. Catapano
Current Opinion in Psychology
2018
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Hawkins, R., Smith, E., Au, C., Arias, J., Catapano, R., ... and Frank, M.
Advances in Methods and Practices in Psychological Science
2017
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J. Choi, R. Catapano, & I. Choi
Social Personality and Personality Science
2016
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R. Catapano, N. Buttrick, J. Widness, R. Goldstein, & L. Santos
Frontiers in Psychology
2014
Research and Teaching Interests
Consumer Psychology, Sharing and Advocacy, Attitudes and Persuasion, Consumer Well-Being
Professional Affiliations/Memberships
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Association for Consumer Research (ACR)
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Society for Consumer Psychology (SCP)
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Society for Personality and Social Psychology (SPSP)
Academic / Professional Service
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Ad Hoc Reviewer, Journal of Personality and Social Psychology, Journal of Consumer Psychology, Psychological Science, Journal of Experimental Social Psychology, Organizational Behavior and Human Decision Processes