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Rhia Catapano

Rhia Catapano

Assistant Professor of Marketing


BS, Yale University; PhD, Stanford Graduate School of Business

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Rhia Catapano is an Assistant Professor of Marketing at Rotman at the University of Toronto. Her research explores how consumer psychology can be leveraged to benefit society. In one stream, she examines how people can be shifted away from entrenched views, and factors that affect receptiveness to the opposition. In another research stream, she explores the role of meaning in consumer satisfaction and decision-making. Her research has been published in leading journals including Journal of Personality and Social Psychology, Psychological Science, and Journal of Consumer Psychology.

Academic Positions

  • 2020 - present

    Assistant Professor of Marketing, University of Toronto

Selected Publications - Papers

Research and Teaching Interests

Consumer Psychology, Sharing and Advocacy, Attitudes and Persuasion, Consumer Well-Being

Professional Affiliations/Memberships

  • Association for Consumer Research (ACR)

  • Society for Consumer Psychology (SCP)

  • Society for Personality and Social Psychology (SPSP)

Academic / Professional Service

  • Ad Hoc Reviewer, Journal of Personality and Social Psychology, Journal of Consumer Psychology, Psychological Science, Journal of Experimental Social Psychology, Organizational Behavior and Human Decision Processes