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William Cunningham

William Cunningham

William Cunningham

Professor of Marketing


2003 Ph.D., Social and Personality/Cognitive Psychology, Yale University
Neural Components of Automatic and Controlled Social Evaluation
Advisors: Mahzarin Banaji & Marcia Johnson

2001 M.Phil., Psychology, Yale University
Covariance Structure Modeling

2000 M.S., Social and Personality Psychology, Yale University
Psychometric properties of implicit attitude measures: Inter-item consistency, stability, and convergent validity.

1998 M.A., Psychology, College of William & Mary
Individual differences in the activation of racial attitudes: The relationship between implicit prejudice and the propensity to think stereotypically.


William Cunningham is a Professor in the Department of Psychology at the University of Toronto and holds a cross appointment in the Marketing Area at the Rotman School.

Academic Positions

  • 2010-2012

    Associate Director, Center for Cognitive and Behavioral Brain Imaging

  • 2010-2012

    Associate Professor, The Ohio State University

  • 2006-2010

    Assistant Professor, The Ohio State University

  • 2004-2006

    Assistant Professor, University of Toronto

Featured Work


Research and Teaching Interests

Affective Science, Social Cognition, Neuroscience, Attitude and Evaluation