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Nicola Lacetera

Nicola Lacetera

Professor of Strategic Management, Department of Management, University of Toronto Mississauga, Chief Scientist, BEAR Centre, PhD Coordinator, Strategic Management Area


PhD, Massachusetts Institute of Technology (MIT)
Laurea, Universita' Bocconi


Nicola Lacetera is PhD Coordinator, Strategic Management Area and a Professor in the Department of Management at the University of Toronto Mississauga, with a cross-appointment to the Strategic Management area at Rotman and to the Economics Department.  He is an applied economist with a number of research interests. First, he has collaborated with several non-profit organizations to conduct field experiments to study the motivations for altruistic behaviour, and in particular blood and organ donations, thus informing these organizations on how to enhance contributions from donors. A second line of research concerns how ethical beliefs affect the acceptance of certain “controversial” transactions (such as paying for blood or organs, patenting living organisms, or prostitution). Third, he uses large datasets from used car auctions to assess the determinants of value and quality of automobile. Finally, Nico studies how different individual motivations and institutional arrangements affect the production and commercialization of knowledge.

Academic Positions

  • 2022-

    PhD Coordinator, Strategic Management Area, Rotman School of Management

Selected Publications - Papers

Research and Teaching Interests

Motivations for altruistic behaviour, Ethics in markets, Health economics, Strategic Management, Industrial and innovation economics.