Rotman School of Management, University of Toronto

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Nitin Mehta

Nitin Mehta

Professor of Marketing
Co-Academic Director, MMA Program
Area Coordinator, Marketing Area


PhD in Marketing), Carnegie Mellon University
MS in Chem. Eng., Yale University
MSIA, Carnegie Mellon University
BTech in Chem. Eng., Indian Institute of Technology, Delhi




Nitin Mehta is a Professor of Marketing, Area Coordinator, Marketing Area. His research focuses on structural models on consumer search behaviour; structural models on cross-category choices; structural models on memory, learning and forgetting; and structural models on product line design. Nitin teaches courses in Marketing Management and Econometric Methods in Marketing.

Academic Positions

  • 1999-2007

    Assistant Professor of Marketing, University of Toronto

  • 2007-2017

    Associate Professor, University of Toronto

  • 2017-Present

    Professor, University of Toronto

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