Nitin Mehta is a Professor of Marketing, and the Area Coordinator of Marketing. His research focuses on structural models of consumer search, multi-category choices, imperfect recall and learning, consumers' healthcare decisions, adoption of AI by firms and consumers, and the societal impact of AI. Nitin has taught the core MBA marketing course for many years, and is currently teaching Pricing and Analytics for Marketing Strategy, He is currently serving as the Associate Editor at Marketing Science and IJRM.
Assistant Professor of Marketing, University of Toronto
Associate Professor, University of Toronto
Professor, University of Toronto