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Nitin Mehta

Nitin Mehta

Professor of Marketing, Area Coordinator, Marketing Area


PhD in Marketing), Carnegie Mellon University
MS in Chem. Eng., Yale University
MSIA, Carnegie Mellon University
BTech in Chem. Eng., Indian Institute of Technology, Delhi




Nitin Mehta is a Professor of Marketing, and the Area Coordinator of Marketing. His research focuses on structural models of consumer search, multi-category choices, imperfect recall and learning, consumers' healthcare decisions, adoption of AI by firms and consumers, and the societal impact of AI. Nitin has taught the core MBA marketing course for many years, and is currently teaching Pricing and Analytics for Marketing Strategy, He is currently serving as the Associate Editor at Marketing Science and IJRM. 

Academic Positions

  • 1999-2007

    Assistant Professor of Marketing, University of Toronto

  • 2007-2017

    Associate Professor, University of Toronto

  • 2017-Present

    Professor, University of Toronto