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Matthew Osborne

Matthew Osborne

Matthew Osborne

Associate Professor of Marketing, Department of Management, University of Toronto Mississauga; Director, MMI Program; PhD Coordinator, Marketing Area


PhD, Stanford University
BA, University of Western Ontario




Matthew Osborne is an Associate Professor of Marketing in the Department of Management at the University of Toronto Mississauga, with a cross-appointment to the Marketing Area at Rotman. He is also the PhD Coordinator for the Marketing area. His research interests include structural modeling of consumer and firm behavior, behavioral economics, machine learning, and field experiments. His research has focused on areas such as financial decisionmaking, consumer choice of wireless carriers, consumer learning about new products, and how firms price in markets where transport costs are important. His research papers have been published in journals such as American Economic Review, American Economic Journal: Microeconomics, Journal of Consumer Research, Journal of Finance, Marketing Science, Proceedings of the National Academy of Sciences Nexus, Quantitative Marketing and Economics, and RAND Journal of Economics.  


Academic Positions

  • 2021-

    Director, Master of Management of Innovation Program, Institute for Management and Innovation

  • 2022-

    PhD Coordinator, Marketing area, Rotman School of Management

  • 2013-Present

    Associate Professor of Marketing, University of Toronto Mississauga

  • 2006-2007

    Visiting Assistant Professor, University of Minnesota

Non-Academic Positions

  • 2009-2013

    Research Economist, US Bureau of Economic Analysis

  • 2007-2009

    Research Economist, US Dept of Justice

Selected Publications - Papers

  • Identifying Heterogeneity Using Recursive Partitioning: Evidence from SMS Nudges Encouraging Voluntary Retirement Savings in Mexico

    Avni Shah, Matthew Osborne, Jaclyn Lefkowitz, Andrew Fertig, Alyssa Fishbane, Dilip Soman

    PNAS Nexus



  • Does the visual salience of credit card features affect choice?

    Matthew Hilchey, Dilip Soman, and Matthew Osborne

    Behavioral Public Policy


    Pages: 1-18

  • Finding Mr. Schumpeter: Technology Adoption in the Cement Industry

    Jeffrey Macher, Nathan Miller and Matthew Osborne

    RAND Journal of Economics



    Pages: 78-99

  • Identification and Estimation of Forward-looking Behavior: The Case of Consumer Stockpiling

    Andrew Ching and Matthew Osborne

    Marketing Science (Finalist for the 2020 John D.C. Little Best Paper Award)



    Pages: 707-726

  • Frequency versus Depth: How Changing the Temporal Process of Promotions Impacts Demand for a Storable Good

    Japanese Economic Review, Special Issue: Bridging Marketing and Economics (Lead Article)



    Pages: 258-283

  • Approximating the Cost-of-Living Index for a Storable Good

    American Economic Journal: Microeconomics

    Issue:Vol. 10(2)


    Pages: 286-314

  • Pass-Through in a Concentrated Industry: Empirical Evidence and Regulatory Implications

    Nathan Miller, Gloria Sheu

    RAND Journal of Economics



    Pages: 69-93

  • Cellular Service Demand: Biased Beliefs, Learning, and Bill Shock

    Michael Grubb, Matthew Osborne

    American Economic Review



    Pages: 234-271

  • Consistency and Asymptotic Normality for Equilibrium Models with Partially Observed Outcome Variables

    Nathan Miller, Matthew Osborne

    Economics Letters



    Pages: 70-74

  • Spatial Differentiation and Price Discrimination in the Cement Industry: Evidence from a Structural Model

    Nathan Miller, Matthew Osborne

    The RAND Journal of Economics



    Pages: 221-247 (lead article)

  • Consumer Learning, Switching Costs and Heterogeneity: A Structural Examination

    Quantitative Marketing and Economics



    Pages: 25-70

Selected Publications - Forthcoming

  • BMI/Obesity and Consumers’ Price Sensitivity: Implications for Food Tax Policies

    Ying Bao, Matthew Osborne, Emily Wang, Edward Jaenicke

    PNAS Nexus

  • The Simplification Paradox: Does Reducing Cognitive Complexity Always Improve Retirement Savings Contributions?

    Avni Shah, Matthew Osborne, Andrew Fertig, Jaclyn Lefkowitz, Alissa Fishbane, and Dilip Soman

    Journal of Consumer Research (Forthcoming)

  • Sending out an SMS: Automatic Enrolment Experiments for Overdraft Alerts

    Michael Grubb, Darragh Kelly, Jeroen Nieboer, Matthew Osborne

    Journal of Finance (Forthcoming)

Featured Work

Professional Affiliations/Memberships

  • The Econometric Society

  • American Economic Assocation