Rotman School of Management, University of Toronto

Main Content

Ryan Webb

Ryan Webb

Ryan Webb

Assistant Professor of Marketing

Phone:

416-978-4418

Personal Website:

Bio

Ryan Webb is an Assistant Professor at the Rotman School of Management. His research integrates the disciplines of Neuroscience, Psychology, and Economics to provide insight into consumer behaviour. His recent research includes developing tools to predict consumer choices from measurements of neural activity (fMRI and EEG), and modelling consumer behaviour from the principles of information coding in the human brain. 

He has received a Ph.D. in Economics from Queens University and research fellowships from New York University and the California Institute of Technology. 

Other Info

Personal Website

Academic Positions

  • 2011-2014

    Research Fellow, Center for Neuroeconomics, New York University

  • 2017

    Visiting Associate, California Institute of Technology

  • 2014-Current

    Assistant Professor, University of Toronto

Selected Publications - Papers

  • The Neural Computation of Inconsistent Choice Behavior

    Kurtz, V., Persitz, D., Webb, R. and Levy, D.

    Nature Communications

    2019

  • Estimating the dynamic role of attention via random utility

    Smith, S., Krajbich, I. Webb, R. (2019)

    Journal of Economic Science Association

    2019

  • Neural Random Utility: Relating Cardinal Neural Observables to Stochastic Choice Behaviour.

    Webb, R., Levy, I., Lazzaro, S.C., Rutledge, R.B., Glimcher, P.W.

    Journal of Neuroscience, Economics, and Psychology

    Issue:12(1)

    2019

    Pages: 45-72

  • The (Neural) Dynamics of Stochastic Choice

    Webb, Ryan

    Management Science

    Issue:65(1)

    2019

    Pages: 230-255

  • Adaptive neural coding: from biological to behavioral decision-making

    Louie, K., Glimcher, P.W., Webb, R.

    Current Opinion in Behavioral Science

    Issue:5

    2015

    Pages: 91-99

  • Using EEG measurements to predict consumer choices

    Telpaz, A., Webb, R., Levy, D.

    Journal of Marketing Research

    Issue:52(4)

    2015

    Pages: 511-529

  • Dynamic divisive normalization predicts time-varying value coding in decision-related circuits

    Louie, K., LoFaro. T., Webb, R., Glimcher, P.W.

    Journal of Neuroscience

    Issue:34(48)

    2014

    Pages: 16046-16057

  • The temporal dynamics of cortical normalization models of decision-making

    LoFaro. T., Louie, K., Webb, R., Glimcher, P.W.

    Letters in Biomathematics

    Issue:1

    2014

    Pages: 209-220

  • Modelling the Value of Strategic Actions in the Superior Colliculus

    Thevarajah, D.∗, Webb, R.∗, Ferrall, C., and Dorris, M.C.

    Frontiers in Behavioral Neuroscience

    Issue:3(57)

    2010

    Pages: 1-14

Selected Publications - Forthcoming

  • The Normalization of Consumer Valuations: Context-Dependent Preferences from Neurobiological Constraints

    Webb, R., Glimcher, P., and Louie, K.

    Management Science

    2019

  • Assessing Consumer Demand with Noisy Neural Measurements

    Webb, R., Mehta, N. and Levy, I.

    Journal of Econometrics

    2019

© Rotman School of ManagementAASCB