Ryan Webb
Bio
Ryan Webb is an Assistant Professor at the Rotman School of Management. His research integrates the disciplines of Neuroscience, Psychology, and Economics to provide insight into consumer behaviour. His recent research includes developing tools to predict consumer choices from measurements of neural activity (fMRI and EEG), and modelling consumer behaviour from the principles of information coding in the human brain.
He has received a Ph.D. in Economics from Queens University and research fellowships from New York University and the California Institute of Technology.
Academic Positions
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2011-2014
Research Fellow, Center for Neuroeconomics, New York University
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2017
Visiting Associate, California Institute of Technology
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2014-Current
Assistant Professor, University of Toronto
Selected Publications - Papers
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The Neural Computation of Inconsistent Choice Behavior
Kurtz, V., Persitz, D., Webb, R. and Levy, D.
Nature Communications
2019
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Estimating the dynamic role of attention via random utility
Smith, S., Krajbich, I. Webb, R. (2019)
Journal of Economic Science Association
2019
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Neural Random Utility: Relating Cardinal Neural Observables to Stochastic Choice Behaviour.
Webb, R., Levy, I., Lazzaro, S.C., Rutledge, R.B., Glimcher, P.W.
Journal of Neuroscience, Economics, and Psychology
Issue:12(1)
2019
Pages: 45-72
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The (Neural) Dynamics of Stochastic Choice
Webb, Ryan
Management Science
Issue:65(1)
2019
Pages: 230-255
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Adaptive neural coding: from biological to behavioral decision-making
Louie, K., Glimcher, P.W., Webb, R.
Current Opinion in Behavioral Science
Issue:5
2015
Pages: 91-99
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Using EEG measurements to predict consumer choices
Telpaz, A., Webb, R., Levy, D.
Journal of Marketing Research
Issue:52(4)
2015
Pages: 511-529
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Dynamic divisive normalization predicts time-varying value coding in decision-related circuits
Louie, K., LoFaro. T., Webb, R., Glimcher, P.W.
Journal of Neuroscience
Issue:34(48)
2014
Pages: 16046-16057
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The temporal dynamics of cortical normalization models of decision-making
LoFaro. T., Louie, K., Webb, R., Glimcher, P.W.
Letters in Biomathematics
Issue:1
2014
Pages: 209-220
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Modelling the Value of Strategic Actions in the Superior Colliculus
Thevarajah, D.∗, Webb, R.∗, Ferrall, C., and Dorris, M.C.
Frontiers in Behavioral Neuroscience
Issue:3(57)
2010
Pages: 1-14
Selected Publications - Forthcoming
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The Normalization of Consumer Valuations: Context-Dependent Preferences from Neurobiological Constraints
Webb, R., Glimcher, P., and Louie, K.
Management Science
2019
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Assessing Consumer Demand with Noisy Neural Measurements
Webb, R., Mehta, N. and Levy, I.
Journal of Econometrics
2019