Hyesung Yoo

Hyesung Yoo

Assistant Professor of Digital Marketing, Department of Management & Institute of Communication, Culture, Information and Technology (ICCIT)

Degrees:

PhD, Washington University in St. Louis
(transfer) University of Minnesota
MA, Penn State University
MA, Seoul National University
BA, Ewha Womans University

Email:

Send an email to Hyesung Yoo

Personal Website:

https://sites.google.com/view/hyesungyoo

Bio

Hyesung Yoo is an Assistant Professor of Marketing in ICCIT and the Department of Management at the University of Toronto Mississauga, with a cross-appointment to the Marketing Area at Rotman School of Management. Her research areas include quantitative marketing and empirical industrial organization.

Research and Teaching Interests

Quantitative Marketing, Empirical Industrial Organization