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Hyesung Yoo

Hyesung Yoo

Assistant Professor of Digital Marketing, Department of Management & Institute of Communication, Culture, Information and Technology (ICCIT)


PhD, Washington University in St. Louis
(transfer) University of Minnesota
MA, Penn State University
MA, Seoul National University
BA, Ewha Womans University


Hyesung Yoo is an Assistant Professor of Marketing in ICCIT and the Department of Management at the University of Toronto Mississauga, with a cross-appointment to the Marketing Area at Rotman School of Management. Her research areas include quantitative marketing and empirical industrial organization.

Research and Teaching Interests

Quantitative Marketing, Empirical Industrial Organization