Zemin (Zachary) Zhong
Bio
Zemin (Zachary) Zhong is an Assistant Professor of Marketing at Rotman. His research focuses on online platforms, information consumption, and emerging markets.
Professor Zhong's research is published in Marketing Science, Management Science, and JEBO. His dissertation won the ISMS Doctoral Dissertation Award. He is currently an Editorial Review Board member of Marketing Science. Professor Zhong teaches Pricing and Principles of Marketing. He has been awarded the Rotman Teaching Award.
Academic Positions
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2017-Present
Assistant Professor in Marketing, University of Toronto
Selected Publications - Papers
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History and Country-of-Origin Effects
Nan Chen and Zemin (Zachary) Zhong
Marketing Science
Issue:forthcoming
2023
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Marketing Science
Issue:forthcoming
2022
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Ganesh Iyer and Zemin (Zachary) Zhong
Marketing Science
Issue:41(1)
2021
Pages: 51-72
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Zemin (Zachary) Zhong
Management Science
Issue:68(6)
2021
Pages: 3975-4753
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John Morgan, David Ong and Zemin (Zachary) Zhong
Journal of Economic Behavior and Organization
Issue:146
2018
Pages: 43-54
Research and Teaching Interests
behavioral economics, the intersection of IO and political/development economics, and the economics of platforms
Honors and Awards
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2020,2021
Teaching Award, Rotman School of Management
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2017
ISMS Doctoral Dissertation Award, INFORMS
Academic / Professional Service
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2022-
Editorial Board Member, Marketing Science