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Zemin (Zachary) Zhong

Photo of Assistant Professor Zachary Zhong

Zemin (Zachary) Zhong

Assistant Professor of Marketing


PhD in Business Administration, UC Berkeley Haas School of Business
Master of Finance, University of Hong Kong
Master of Management, BSc in Chemistry and BA in Economics, Peking University

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Zemin (Zachary) Zhong is an Assistant Professor of Marketing at Rotman. His research focuses on online platforms, information consumption, and emerging markets.

Professor Zhong's research is published in Marketing Science, Management Science, and JEBO. His dissertation won the ISMS Doctoral Dissertation Award. He is currently an Editorial Review Board member of Marketing Science. Professor Zhong teaches Pricing and Principles of Marketing. He has been awarded the Rotman Teaching Award multiple times. 

Academic Positions

  • 2017-Present

    Assistant Professor in Marketing, University of Toronto

Selected Publications - Papers

Research and Teaching Interests

behavioral economics, the intersection of IO and political/development economics, and the economics of platforms

Honors and Awards

  • 2020,2021

    Teaching Award, Rotman School of Management

  • 2017

    ISMS Doctoral Dissertation Award, INFORMS

Academic / Professional Service

  • 2022-

    Editorial Board Member, Marketing Science