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Zemin (Zachary) Zhong

Photo of Assistant Professor Zachary Zhong

Zemin (Zachary) Zhong

Assistant Professor of Marketing


PhD in Business Administration, UC Berkeley Haas School of Business
Master of Finance, University of Hong Kong
Master of Management, BSc in Chemistry and BA in Economics, Peking University

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Zemin (Zachary) Zhong is an Assistant Professor of Marketing at Rotman. His research focuses on online platforms, information consumption, and emerging markets.

Professor Zhong's research is published in Marketing Science, Management Science, and JEBO. Professor Zhong teaches Principles of Marketing and has been awarded the Rotman Teaching Award. 

Academic Positions

  • 2017-Present

    Assistant Professor in Marketing, University of Toronto

Selected Publications - Papers

  • Pushing Information: Realized Uncertainty and Notification Design

    Ganesh Iyer and Zemin (Zachary) Zhong

    Marketing Science


  • Chasing Diamonds and Crowns: Consumer Limited Attention and Seller Response

    Zemin (Zachary) Zhong

    Management Science


  • Location Still Matters: Evidence from an Online Shopping Field Experiment

    John Morgan, David Ong and Zemin (Zachary) Zhong

    Journal of Economic Behavior and Organization



    Pages: 43-54

Research and Teaching Interests

behavioral economics, the intersection of IO and political/development economics, and the economics of platforms

Honors and Awards

  • 2020

    Teaching Award, Rotman School of Management

  • 2017

    ISMS Doctoral Dissertation Award, INFORMS