Zemin (Zachary) Zhong

Photo of Assistant Professor Zachary Zhong

Zemin (Zachary) Zhong

Assistant Professor of Marketing

Degrees:

PhD in Business Administration, UC Berkeley Haas School of Business
Master of Finance, University of Hong Kong
Master of Management, BSc in Chemistry and BA in Economics, Peking University

Email:

Send an email to Zemin (Zachary) Zhong

Personal Website:

http://www.zacharyzhong.com

Bio

Zemin (Zachary) Zhong is an Assistant Professor of Marketing at Rotman. His research focuses on online platforms, information consumption, and emerging markets.

Professor Zhong's research is published in Marketing Science, Management Science, and JEBO. His dissertation won the ISMS Doctoral Dissertation Award. He is currently an Editorial Review Board member of Marketing Science. Professor Zhong teaches Pricing and Principles of Marketing. He has been awarded the Rotman Teaching Award.

Academic Positions

2017-Present

Assistant Professor in Marketing, University of Toronto

Selected Publications - Papers

History and Country-of-Origin Effects

Nan Chen and Zemin (Zachary) Zhong

Marketing Science

Issue:forthcoming

2023
Platform Search Design: The Roles of Precision and Price

Marketing Science

Issue:forthcoming

2022
Pushing Information: Realized Uncertainty and Notification Design

Ganesh Iyer and Zemin (Zachary) Zhong

Marketing Science

Issue:41(1)

2021

Pages: 51-72
Chasing Diamonds and Crowns: Consumer Limited Attention and Seller Response

Zemin (Zachary) Zhong

Management Science

Issue:68(6)

2021

Pages: 3975-4753
Location Still Matters: Evidence from an Online Shopping Field Experiment

John Morgan, David Ong and Zemin (Zachary) Zhong

Journal of Economic Behavior and Organization

Issue:146

2018

Pages: 43-54