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Avi Goldfarb


Avi Goldfarb

Ellison Professor of Marketing


Phd, Northwestern University, 2002
MA, Northwestern University, 1999
BAH, Queen's University, 1997


Avi Goldfarb is the Ellison Professor of Marketing at Rotman. Much of his research focuses on understanding the impact of information technology on marketing, on universities, and on the economy. His research has also explored the value of brands and the role of experience in managerial decision-making. Avi has published over 50 articles in a variety of outlets in economics, marketing, statistics, computing, and law. Further details about his research can be found at

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