Book Synopsis: Most of us are familiar with the traditional way of looking at legacy - something preserved in the past. Traditional legacy is all around us, evidenced by the steady churn of autobiographies, bequests, commemorations, and dedications we are forever leaving in our collective cultural wake. This is not the legacy you will find in this book. Legacy in the Making celebrates an active, dynamic form of modern legacy, seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions in the age of now. More than caretakers of the past, these modern legacy builders are also the authors of a vital today and tomorrow. Rather than leaving their legacies behind them, they are looking ahead to harness their long-term ambitions and inspire others to help carry them forward. These are not static, traditional legacies. These are legacies in the making. Brands used to celebrate anniversaries as if consumers were drawn to oldness and past achievements, but today’s consumers would rather embrace brands that build from the past to look forward to the future. To find out how brands are redefining what “legacy” means, Publicis Groupe’s CSO Mark Miller interviewed leaders from 21 brands, including The Ritz-Carlton Hotel Company, Tribeca Film Festival, The Honest Company, Wimbledon, and (RED), for his book. In his talk Miller will explore why today’s fast paced, short-term attention spans demands more long-term brand building than ever, but an active, dynamic form of “modern legacy.”
About Our Speaker: Mark Miller is Founder of The Legacy Lab (a thought-leadership and consulting practice that explores how brands can create legacy in the here and now) and the Chief Strategy Officer at Team One (Publicis Groupe’s global luxury and premium brand communications division). Working for more than 20 years in the communications industry, Mark has become the go-to guy for global brands seeking enduring relevance. Mark’s thought leadership has been recognized in North America by many of the most significant competitions in marketing and advertising such as the ARF David Ogilvy Awards for research excellence, the Jay Chiat Awards for strategic excellence, and the Effie Awards given for marketing effectiveness. Mark’s consumer insight research of the Global Affluent Tribe was featured in The Internationalist Magazine, which also named him a Trendsetter and an Agency Innovator. Recently, Mark and his strategy team at The Legacy Lab, published a pioneering study. It reports on the rare breed of leaders and brands writing history every day, the people they inspire to bring the past forward, plus the physical and digital products and experiences they (co) create to build a lasting legacy in a short-term world. Conventionally, legacy refers to the past. This important study examines it, unconventionally, as a still-vital part of today. The resulting Legacy in the Making book has been endorsed by Simon Sinek as “a must-read for anyone who wants their work to last beyond their lifetime,” and was a #1 new release on Amazon, a Washington Post and 800CEOREAD bestseller, and one of eight notable reads announced at the Tribeca Disruptive Innovation Awards during the 2018 Tribeca Film Festival. Mark is a frequently requested speaker, keynoter and panelist on the topics of global luxury and premium brands, leadership and culture, legacy-making, and his recent book. He has been invited to speak at global companies, conferences and lecture series ranging from Talks@Google to the upcoming 2019 South by Southwest (SXSW) festival. Mark’s writing has been featured in Entrepreneur, Inc. Magazine, Fast Company and Dow Jones Marketwatch, his ideas have been shared in the Los Angeles Times, Luxury Daily and Arianna Huffington’s Thrive Global, and he has appeared as a guest on Adam Carolla’s top-ranked “Take a Knee” Podcast and “Knowledge@Wharton” on SiriusXM. His work is included in the curriculum of respected academic institutions including the S.I. Newhouse School of Public Communications at Syracuse University, Loyola Marymount University (LMU), and Columbia Business School.
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