Rotman School of Management, University of Toronto

Main Content

Michael Hallsworth on "The Future of Behavioural Insights"

4:00-4:59pm check-in; 5:00pm sharp to 6:00pm presentation

SERIES HOST: Behavioural Economics in Action at Rotman (BEAR)

Event Details

Speaker Series

Date: Wednesday February 19, 2020 | 05:00 PM - 06:00 PM
Speaker(s): Michael Hallsworth, Managing Director - North America, Behavioral Insights Team (BIT), Honorary Lecturer, Imperial College London
Topic: "The Future of Behavioural Insights"
Venue: Desautels Hall (Second Floor, South Building) | map
Rotman School of Management, U of Toronto,
105 St George Street
Location: Toronto
Cost: None. All are welcome. Please register by February 19th at 12:00 pm.
Register Now

SYNOPSIS: Michael Hallsworth is one of the world’s top experts on developing new ways of improving government and society, particularly by applying behavioral economics to public policy. The Behavioural Insights Team where he works is a unique company. It started life inside No 10 Downing Street as the world’s first government institution dedicated to the application of behavioural sciences.  It is now a world-leading social purpose organization whose mission is to apply behavioral science to benefit society. The company itself has three owners: the employees, the UK government, and Nesta (the UK's leading innovation charity).  Michael and his colleagues coined the term ‘behavioural insights’ in 2010 to help bring together ideas from a range of inter-related academic disciplines. These fields seek to understand how people behave in practice and how they are likely to respond to options. interventions are usually simple, highly cost-effective, and often yield surprising results.  In his presentation Michael will share what the future holds for the field of behavioural insights.

 Michael Hallsworth is Managing Director, North America at the Behavioral Insights Team (BIT). BIT was set up by the then UK Prime Minister in 2010 as the first government institution dedicated to applying behavioral sciences. BIT is now a world-leading consulting firm whose mission is to help organizations to apply behavioral insights in support of social purpose goals. Previously, Michael lead BIT's global work on health and tax and was a Senior Policy Advisor in the Cabinet Office of the UK government.

Michael has also been a leading figure in developing the field of applying behavioral science to government, having authored several influential frameworks such as EAST, Behavioral Government, and the MINDSPACE report (which has been cited more than 1,000 times to date). His work has been published in, among others, the Journal of Public EconomicsThe Lancet, The Oxford Review of Economic Policy, and Nature Human Behaviour.

Michael has a PhD in behavioral economics from Imperial College London (where he is an Honorary Lecturer), and a First Class MA and MPhil from the University of Cambridge. He also won a UK Civil Service Award for pioneering the use of large-scale randomized controlled trials applying behavioral economics to increase tax collection.

SERIES HOST: Behavioural Economics in Action at Rotman (BEAR) 

:, Megan Murphy (416) 978-6122

Never miss an event
Sign up for upcoming events notifications »

Cancellation Policy

Cancellations received in writing to 24 hours prior to the event will receive a refund less a $10 administration fee per person. If we do not receive written notice of your cancellation, you will be charged the full amount for this session. Substitutions are always welcome.

Rotman's Event Privacy Policy

We adhere to both FIPPA and CASL. Read our Event Privacy Statement for details.


© Rotman School of ManagementAASCB