Rotman School of Management, University of Toronto

Main Content

Livestream: Rishad Tobaccowala on "Restoring the Soul of Business: Staying Human in the Age of Data"

6:00pm sharp to 7:00pm EDT livestream of Rishad Tobaccowala's book talk

Event Details

Speaker Series

Date: Tuesday September 15, 2020 | 06:00 PM - 07:00 PM
Speaker(s): Rishad Tobaccowala, Chief Growth Officer, Publicis Groupe; Author
Topic: "Restoring the Soul of Business: Staying Human in the Age of Data" (Harper Collins, Jan. 28, 2020)
Venue:

On September 8 Rotman Events will email registrants the link to the page where you can watch the livestream of the talk on September 15 from 6:00pm sharp to 7:00pm EDT.

Location: Online
Cost: $36.99 plus HST per person (includes the link to the livestream and 1 unsigned hardcover copy of "Restoring the Soul of Business" which will be shipped to paid registrants starting on September 15).
Register Now

Book Mailings: Starting September 15 unsigned hardcover copies of Restoring the Soul of Business will be shipped to paid registrants.

Book Synopsis: The hidden key to successful transformation in any organization lies between human intuition and data-driven insights. Named by Time as a top five marketing innovator, Rishad Tobaccowala draws on research and interviews, as well as over three decades of experience as a business and thought leader, to describe how digilog companies—ones where digital tools and analog people are integrated expertly—develop a hybrid consciousness and learn to be proactive when they see warning signs that human traits are being subordinated to technology and data only decisions.

Restoring the Soul of Business provides practical tools and techniques that every organization can and should implement, and challenges readers to move forward with the kind of balance that catalyzes transformation and produces one great success after another.

  • Understand how to unleash the significant benefit that can by realized by combining emotion and data, human and machine, analog and digital.
  • Spot the warning signs of data-blinded companies: cold cultures with little human interaction, poor innovation stemming from stifled employees not encouraged to contribute ideas or insights, and poor customer service due to automated, robotic processes that cause frustration and hurt the brand.
  • Explore how organizations of various sizes and from different industries, from Walmart and IBM to Starbucks and Domino’s to Netflix and Google, have successfully reoriented their thinking on how to fuse technology and humanity.
  • Gain skills to become an expert in connections critical to growth and success, including the connection between being creative and using technology, between succeeding today and thriving tomorrow, and between leveraging networks and creating new ideas and approaches.
  • Everyone working in an organization will find penetrating observations and guidance about how and why establishing the proper balance between human intuition and creativity and data-driven insights can lead to increased revenue, profitability, retention—and even joy—in their careers and business.

About Our Speaker: Rishad Tobaccowala is the Chief Growth Officer at Publicis Groupe, an advertising and communications firm whose 80,000 employees worldwide are dedicated to delivering marketing and business transformation. He is responsible for supporting the leaders of Publicis Groupe’s largest global clients, to help these organizations grow in a revolutionary time for all businesses. For his pioneering innovation, BusinessWeek named Tobaccowala one of the top business leaders, and he also was dubbed one of five marketing innovators by TIME magazine. He regularly presents keynotes at industry conferences and speaks at well-known global organizations, such as Kellogg’s, IBM, Amazon, Google, and Facebook.

Questions: events@rotman.utoronto.ca, Megan Murphy, (416) 978-6122


Never miss an event
Sign up for upcoming events notifications »


Cancellation Policy

Cancellations received in writing to events@rotman.utoronto.ca 24 hours prior to the event will receive a refund less a $10 administration fee per person. If we do not receive written notice of your cancellation, you will be charged the full amount for this session. Substitutions are always welcome.

Rotman's Event Privacy Policy

We adhere to both FIPPA and CASL. Read our Event Privacy Statement for details.

CLICK HERE

© Rotman School of ManagementAASCB