Rotman School of Management, University of Toronto

Main Content

Livestream: Bruce Mau on "Bruce Mau: MC24: Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work"

6:00pm sharp to 7:00pm EDT livestream

Event Details

Speaker Series

Date: Tuesday October 06, 2020 | 06:00 PM - 07:00 PM
Speaker(s): Bruce Mau, Founder, Bruce Mau Studio; Co-founder, Massive Change Network; Author

In Conversation With: Heather Reisman, Founder and CEO, Indigo Books

Introductions By: Angèle Beausoleil, Assistant Professor, Teaching Stream - Business Design and Innovation and Academic Director - Business Design Initiative, Rotman School of Management, University of Toronto
Topic: "Bruce Mau: MC24: Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work" (Phaidon Press, July 1, 2020)

On September 29 Rotman Events will email registrants the link to the page where you can watch the livestream of the talk on October 6 from 6:00pm sharp to 7:00pm EDT.

Location: Online
Cost: $17.70 plus HST per person (includes the link to the livestream) OR $89.95 plus HST per person (includes the link to the livestream and 1 hardcover copy of "Bruce Mau: MC24")
Register Now

Book Synopsis: This new book describes 24 global, generous, and galvanizing principles to overhaul the way we think and to inspire massive change. Bruce Mau has long applied the power of design to transforming the world.  Developed over the past three decades, this remarkable book is organized by 24 values that are at the core of Mau's philosophy. MC24 features essays, observations, project documentation, and design work by Mau and other high-profile architects, designers, artists, scientists, environmentalists, and thinkers of our time. Practical, playful, and critical, it equips readers with a tool kit and empowers them to make an impact and engender change on all scales.

About Our Speaker: “The wrong answer is the right answer looking for a different question.”

Bruce Mau is a dazzlingly creative optimist whose love of thorny problems led him to imagine a new methodology for whole-system transformation. He’s a brilliant amalgam of designer, philosopher, curator, author, educator and visionary. It’s not nouns, though, that best explain what he does. It’s verbs. And what Bruce does best is provoke, invite, incite, lead, and dare us to think differently about the world of design—and the design of the world.

A serial entrepreneur since the age of 9, he became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas. Mau founded the Institute without Boundaries, a purpose-driven postgraduate design program at George Brown College in Toronto, and it’s there that he and his students co-created the groundbreaking exhibition and best-selling book, Massive Change. His “Incomplete Manifesto for Growth,” a 43-point declaration on sustaining a creative life, has been translated into 15 languages. He is the author of MC24, founder of Bruce Mau Studio and co-founder and CEO of Massive Change Network, a holistic design collective based in Chicago. He is also the Chief Design Officer for Freeman, the pioneers in live brand experience.

Across 30 years of design innovation, he’s collaborated with leading organizations, heads of state, entrepreneurs, renowned artists, and fellow optimists. He focuses on life-centered design, helping companies curate their truest work, and teaches both students and businesses how to articulate a positive and practical future. He’s designed social movements, brands, businesses, institutions and projects from sustainable carpets to a 1,000-year plan for the future of Mecca.

He’s served as a Visiting Professor at institutions worldwide including the Getty Research Institute in California and the Central Academy of Fine Arts in Beijing, as the Cullinan Chair at Rice University, and was conferred a Distinguished Fellowship at Northwestern University. Mau is the recipient of The Design Mind Award from the Cooper Hewitt National Design Museum, AIGA gold Medal, and six honorary degrees. He was named an Honorary Royal Designer for Industry by the RSA, London. He travels the globe to lecture and consider architecture, art and film, conceptual philosophy, and “work as a beautiful experiment.” And always, his designs challenge us to imagine a more just and sustainable world.

It is truly in person that the breadth of Bruce’s work reveals the core truth about him: he dives into everything with gleeful intent and a wildly contagious laugh. It’s this zest for connecting the world that brings out the best in people and projects, and resonates at home, too, in the life he shares with his wife Bisi Williams and three daughters in Winnetka, Illinois.



Co-Hosted By:

Business Design Initiative at Rotman

Questions:, Megan Murphy, (416) 978-6122

Never miss an event
Sign up for upcoming events notifications »

Cancellation Policy

Cancellations received in writing to 24 hours prior to the event will receive a refund less a $10 administration fee per person. If we do not receive written notice of your cancellation, you will be charged the full amount for this session. Substitutions are always welcome.

Rotman's Event Privacy Policy

We adhere to both FIPPA and CASL. Read our Event Privacy Statement for details.


© Rotman School of ManagementAASCB