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Livestream: Roger L. Martin on "When More Is Not Better: Overcoming America's Obsession with Economic Efficiency"

5:15pm sharp to 6:15pm EDT livestreamed discussion

Event Details

Speaker Series

Date: Monday October 05, 2020 | 05:15 PM - 06:15 PM
Speaker(s): Roger L. Martin, Professor Emeritus and former Dean, Rotman School of Management, University of Toronto; Author of 11 Books

In Conversation With: Amanda Lang, Anchor, BNN Bloomberg; Author

Introductions: Jamison Steeve, Senior Advisor for Strategy, Policy and Solutions, Schwartz Reisman Institute for Technology and Society, University of Toronto
Topic: "When More Is Not Better: Overcoming America's Obsession with Economic Efficiency" (Harvard Business Review Press, Sept. 29, 2020)

Online. On September 28 Rotman Events will email registrants the link to the page where you can watch the livestream of the talk on October 5 from 5:15pm sharp to 6:15pm EDT.

Location: Online
Cost: $38.99 per person plus HST (includes the link to the livestream and 1 hardcover unsigned copy of "When More Is Not Better" which will be shipped to paid registrants starting on October 5).
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Book Mailings: Starting October 5 unsigned hardcover copies of When More is Not Better will be shipped to paid registrants.

Book Synopsis: American democratic capitalism is in danger. How can we save it?

For its first 200 years, the American economy exhibited truly impressive performance. The combination of democratically elected governments and a capitalist system worked, with ever-increasing levels of efficiency, spurred by division of labor, international trade, and scientific management of companies. By the nation's bicentenary in 1976, the American economy was the envy of the world.

But since then, outcomes have changed dramatically. Growth in the economic prosperity of the average American family has slowed to a crawl, while the wealth of the richest Americans has grown to a level never seen before. This imbalance threatens the American democratic capitalist system, which only works when the average family benefits enough to keep voting for it.

In this bracing yet constructive book, world-renowned business thinker Roger Martin starkly outlines the fundamental problem: we have treated the economy as a machine for which the pursuit of ever-greater efficiency is considered an inherently good thing. But it has become too much of a good thing. Our obsession with efficiency has inadvertently shifted the shape of our economic outcomes: from a large middle class and smaller numbers of rich and poor (think of a bell-shaped curve) to a greater share of benefits accruing to a thin tail of already rich Americans (a Pareto distribution).

We must stop treating the economy as a perfectible machine, Martin argues, and shift toward viewing it as a complex adaptive system in which we must seek a fundamental balance of efficiency with resilience. To achieve this, we need to keep in mind the whole while working on the component parts; pursue improvement, not perfection; and relentlessly tweak instead of attempting to find permanent solutions.

Filled with keen economic insight and advice for citizens, executives, policymakers, and educators, When More Is Not Better is the must-read guide for saving democratic capitalism.

About Our Speaker: Roger L. Martin is a Professor Emeritus at the Rotman School of Management at University of Toronto, where he served as Dean from 1998 to 2013, and as Institute Director of the Martin Prosperity Institute from 2013 to 2019. In 2017, he was named the world's #1 management thinker by Thinkers50. He has published 11 books including, most recently, Creating Great Choices with Jennifer Riel; Getting Beyond Better with Sally Osberg; and Playing to Win with A.G. Lafley, which won the award for Best Book of 2012–13 by Thinkers50. He has written 26 Harvard Business Review articles. Martin is a trusted strategy advisor to the CEOs of many global companies and originally hails from Ontario, Canada. You can find Roger Martin at and

Questions:, Megan Murphy, (416) 978-6122

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