Book Mailing: Starting December 2, unsigned paperback copies of Shtick to Business will be shipped to paid registrants.
Book Synopsis: What do comedians know about killing it in business? Just ask a behavioral economist who teaches MBAs by day and decodes comedy by night. Dr. Peter McGraw—a business school professor, professional speaker, and founder of the Humor Research Lab (aka HuRL)—translates the genius and madness of the world’s funniest people into powerful prescriptions for professional success.
Drawing on cutting-edge research, case studies, and his own comedy successes (and failures), Peter reveals surprising business lessons from the masters of comedy:
- What Bill Murray and Groucho Marx know about career management.
- Why Dave Chappelle and Joan Rivers are a blueprint for brand building.
- What Tina Fey and Amy Poehler can teach you about leadership and teamwork.
- How Jerry Seinfeld’s daily rituals made him the wealthiest comic alive.
The insights in Shtick to Business will help you improve innovation and outsmart the competition. You’ll build new skills—enhanced creativity, better decision-making, and a marketing mindset—to launch a business, tackle tough management problems, and build a serious career. And you’ll never have to tell a joke.
About Our Speaker: Peter McGraw is a marketing and psychology professor at the Leeds School of Business and the Department of Psychology and Neuroscience at University of Colorado Boulder.
He is an expert in the interdisciplinary fields of judgment, emotion, and choice. His research has answered questions, such as “How do feelings affect the ways people spend money?,” “Can people feel happy and sad at the same time?,” and, “Why does the TSA suck?”
Peter has spent more than a decade examining the antecedents and consequences of humor—work that has moved the study of humor from the niche to the mainstream. One advantage that he has over his predecessors is his ability to conduct state-of-the-art experiments with the help of the team he directs at the Humor Research Lab (aka HuRL), a laboratory dedicated to the experimental study of humor.
He is the co-creator of the Benign Violation Theory, and more than 800,000 people have watched his TEDx talk, “What makes things funny?”.
His work has appeared in Management Science, Psychological Science, Journal of Consumer Research, Journal of Marketing Research, Journal of Personality and Social Psychology, and Organizational Behavior and Human Decision Processes.
Peter is the author of Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career and The Humor Code: A Global Search for What Makes Things Funny. He has written for Slate, Wired, Fortune, and Huffington Post. His work has been covered by The New York Times, Wall Street Journal, NPR, BBC, TIME, Wired, CNN, The Atlantic, and Harvard Business Review.
He also hosts I’M NOT JOKING, a podcast called that looks at the lives of funny people from entertainment, business, science, and the arts.
Peter received a B.A. in psychology and M.Ed. in educational psychology from Rutgers University and an M.S. and Ph.D. in quantitative psychology from The Ohio State University. His post-doctoral training was conducted at Princeton’s Woodrow Wilson School, where he was mentored by Nobel Laureate Daniel Kahneman.
Questions: Daniel Ellul, email@example.com, 416-978-6119