Rotman School of Management

Main Content

Design Thinking Workshop

Confront business challenges with innovation

In partnership with DesignWorks


There is no better competitive advantage than innovation. Winning in the marketplace means consistently offering your customers compelling products, seamless interactions, and experiences that delight and inspire – and in order to do this, all executives and senior managers need the skills to nurture superior innovation practices. This one-day intensive workshop will give innovation-minded leaders practical experience with Rotman’s signature business design approach.

Business design is a human-centred approach to innovation that marries the core principles of design with world-class business practice. This program provides a condensed version of the methodology developed and taught at DesignWorks, Rotman’s Business Design Centre.  More than 2000 executives worldwide have been trained in Design Thinking through Rotman, including leaders of Fortune 500 companies.

Applied Innovation

Practice your new skills with real-world innovation challenges. You and your team will work with real companies to understand their needs and motivations. Then, you'll ideate and prototype, and retest with these organizations to experience how to use design thinking to deliver innovative solutions. 

Key Benefits

By the end of the program, you will be able to

  • Hit the ground running by applying your skills to real-world challenges while at Rotman
  • Understand the foundations of business design
  • Develop an empathic mindset for confronting challenges
  • Know the basic approaches from ethnographic research
  • Identify latent customer needs
  • Develop insights for innovation
  • Ideate and prototype iteratively to develop new products and experiences
  • Apply these concepts in order to drive innovation in your own organization

Who Should Attend

This program is designed for senior managers who need to drive innovation in their organization. Those responsible for

  • product development
  • marketing
  • business development
  • sales, or
  • strategy

from both the private and public sector will benefit from this program.


Day 1 Day 2 Day 3
Morning Morning Morning
  • Introduction to Strategy
  • Introduction to Design Thinking
  • Need Finding
  • Ideation
  • Testing (offsite)
  • Shareback
Afternoon Afternoon Afternoon
  • Empathy Fieldwork (offsite)
  • Building Out Possibilities
  • Testing Preparation
  • Bringing it Back to Your Organization
  • Building Prototypes
  • Building Tests

The application process for this program is currently closed. If you would like to receive more information about the program or speak to our Learning Advisor, please fill in the form below.

Dates and FeesMark your calendar

Dates: Three-day program with field research (coming Spring 2018)

Rotman School of Management, Toronto, Ontario, Canada


Questions?We’re here to help

Speak to our expert Learning Advisor about choosing the right program for you or your organization.

Tel: 416.978.6586

Canada-Ontario Job Grant

Canada-Ontario Job Grant

The Canada-Ontario Job Grant reimburses employers two thirds of the training costs of their employees.

Click here to learn more.

Faculty and Instructors

© Rotman School of ManagementAASCB