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Mia Pearson

Mia Pearson

Mia Pearson

Former CEO at MSL Group Canada and Co-founder North, Notch and NVOY strategies


A combination of entrepreneurial spirit and timing led Mia Pearson to co-found North Strategic, a communications agency built on the belief that social needs to be integrated into everything you do. A serial entrepreneur, Ms. Pearson left her position as regional president for Fleishman Hillard Canada, and co-founder and CEO of High Road Communications, to start a new company in an effort to set the standard in social PR.

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Recognized as one of the 2013 Top Marketers in Canada by Marketing Magazine and 2014 Small Business of the Year by AIR MILES® For Business, North continues to expand with more than 40 employees across offices in Toronto, Montreal and Calgary.

Ms. Pearson is known as an innovator, a creative strategist, and a pioneer at fusing digital integration with traditional PR. Her focus on pushing the boundaries of conventional public relations and embracing new ideas and original thinking keeps her at the forefront of the industry. With nearly 20 years of integrated communications experience, Ms. Pearson works with clients to strategize and execute at the highest levels with some of the world's most exciting brands including RBC, Canadian Tire, Sport Chek, Ubisoft, Diageo and Samsung.

In 2010 and 2011, Mia was named one of Canada’s Top 100 Most Powerful Women in the Corporate and Communication categories.  She is a regular contributor to the Globe and Mail as the social and earned media columnist for the ROB Small Business site.  She sits on the board of Trans Canada Trail, and she is a member of CATA's board of directors. Ms. Pearson is known for building high-performance teams, creating award-winning best-place-to-work environments, and turning around companies.

Ms. Pearson is a regular speaker at industry events on the importance of personal branding and she is passionate about advancing the careers of women in business. A mother of two, she is an avid snowboarder and she loves spending time at her cottage on Georgian Bay.