David Soberman
Bio
David Soberman is a Professor of Marketing and the Canadian National Chair of Strategic Marketing. David was previously at INSEAD and joined the Rotman School in 2008. His research is focused on understanding how the operation of markets is affected by the exchange of information between organizations and customers, relationships within the distribution channel and the introduction of innovations to markets. He is also a Co-Chair of the Rotman Business Design Initiative Advisory Board with a view to maximizing the impact of this important innovation initiative. Prior to academia, David held a number of positions in marketing management, sales, and engineering with Molson Breweries, Nabisco Brands Ltd. and Imperial Oil Ltd.
Academic Positions
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2010-
Canadian National Chair and Professor, Rotman School of Management
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2008-2010
Professor, Rotman School of Management
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2008-2010
Professor, INSEAD
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1996-2008
Assistant/AssociateProfessor, INSEAD
Selected Publications - Papers
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David Soberman
Customer Needs and Solutions
Issue:Vol. 9
2022
Pages: 74-94
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Ganesh Iyer, Vivek Nandur, David Soberman
Humanities and Social Sciences Communications
Issue:Volume 9, No. 1
2022
Pages: 81-90
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Yi Xiang, David Soberman and Hubert Gatignon
Production and Operations Management
Issue:Vol. 31, No. 2
2022
Pages: 622-644
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David Soberman and Yi Xiang
International Journal of Research in Marketing
Issue:Vol. 39, No. 1
2022
Pages: 190-211
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Amit Pazgal, David Soberman and Raphael Thomadsen
Journal of Economics and Management Strategy
Issue:Vol. 31, No. 2
2021
Pages: 356-368
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Lin, Yuanfang, Amit Pazgal, David A. Soberman
International Journal of Research in Marketing
Issue:Volume 38, No. 1
2021
Pages: 50-69
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Raphael Thomadsen, Amit Pazgal and David Soberman
International Journal of Research in Marketing
Issue:33(1)
2016
Pages: 107-122
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Pazgal, Amit, David A. Soberman and Raphael Thomadsen
Customer Needs and Solutions
Issue:3(1)
2016
Pages: 42-47
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Ganesh K. Iyer and David A. Soberman
Marketing Science
Issue:35(5)
2016
Pages: 727-742
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Romana Autrey, Francesco Bova and David Soberman
Production and Operations Management
Issue:24(4)
2015
Pages: 547-559
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Xiang, Yi and David A. Soberman
Management Science
Issue:60(1)
2014
Pages: 188-205
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Romana Autrey, Francesco Bova, David Soberman
Marketing Science
Issue:33(6)
2014
Pages: 849-870
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Amit Pazgal, David Soberman and Raphael Thomadsen
Marketing Science
Issue:32(6)
2013
Pages: 998-1008
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Sumitro Banerjee and David Soberman
International Journal of Research in Marketing
Issue:30(3)
2012
Pages: 276-291
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Yi Xiang and David Soberman
Marketing Science
Issue:30
2011
Pages: 149-169
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Amit Pazgal and David Soberman
Marketing Science
Issue:27(6)
2008
Pages: 977-994
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Ajay Kalra and David Soberman
Journal of Marketing
Issue:72(3)
2008
Pages: 32-47
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David Soberman and Loïc Sadoulet
Management Science
Issue:53(10)
2007
Pages: 1521-1532
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Markus Christen, Ganesh Iyer and David Soberman
Journal of Marketing
Issue:70(1)
2006
Pages: 137-150
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David Soberman and Philip Parker
International Journal of Research in Marketing
Issue:23(2)
2006
Pages: 125-139
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Ganesh Iyer, David Soberman and J. Miguel Villas-Boas
Marketing Science
Issue:24(3)
2005
Pages: 461-476
Selected Publications - Case
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The Story of StockX
Markus Christen and David Soberman
INSEAD Case
2017
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The Rideau Artisinal Chandlery
Markus Christen and David Soberman
INSEAD Case
2016
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Archibald's Black and Decker (B) All Aboard for DeWalt
Markus Christen and David Soberman
INSEAD Case
2013
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A Destabilizing Situation for Binatone: The Market for 1000W Stabilizers in Nigeria
David Soberman
INSEAD case
2007
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Reverend Guitars: Playing Different Tune A, B and C
Mark Hunter and David Soberman
INSEAD Case
2007
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Bombardier and Alstom: The Acela Express
David Soberman
INSEAD Case
2003
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McDowell's Vintage Classic Premium Indian Whisky
Ganesh Iyer and David Soberman
INSEAD Case
2001
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Ford Ka (A) Breaking New Ground in the Small Market and Ford Ka (B) The Early Results
Markus Christen and David Soberman
INSEAD Case
1999
Research and Teaching Interests
Game Theory, Business to Business Marketing, Marketing Strategy, Marketing Research
Channel Management, Managerial Economics
Honors and Awards
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2023
Using and Development of AI technology to measure child-directed marketing on food/beverage packaging (co-recipient), Data Sciences Institute, University of Toronto
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2022
Nutrition and Health (co-recipient), Data Sciences Institute, University of Toronto
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2019
“The impact of food policy and nutritional composition of packaged foods on food price and purchase” (co-applicant), Canadian Institute for Health Research
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2015
Finalist for Long Term Impact Award, INFORMS
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2014
Finalist for Long Term Impact Award, INFORMS
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2012
Finalist for Long Term Impact Award, INFORMS
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2010
Best Marketing Case Award (the Ford Ka), European Case Awards
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2009-2014
Research Grant (Healthcare and Marketing), SSHRC
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2006
Winner of Best Paper Award, International Journal of Research in Marketing
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2005
Finalist for Little Best Paper Award, Marketing Science Institute
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2000
Winner of Little Best Paper Award, Marketing Science Institute
Professional Affiliations/Memberships
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Professional Engineer (Ontario)
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Member of AMA
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Member of INFORMS
Academic / Professional Service
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2019-present
International Advisory Board, California Management Review
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2018-present
Editorial Board, Recherches et Applications en Marketing
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2017-
Senior Editor, Production and Operations Management
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2007-present
Senior/Area Editor, International Journal of Research in Marketing