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David Soberman

David Soberman

Canadian National Chair in Strategic Marketing
Co-Chair of the Rotman Business Design Initiative Advisory Board
Professor of Marketing

Degrees:

PhD, University of Toronto
MBA, Queen's University
BSc in Chemical Eng., Queen's University

Phone:

416-978-5445

Bio

David Soberman is a Professor of Marketing and the Canadian National Chair of Strategic Marketing. David was previously at INSEAD and joined the Rotman School in 2008. His research is focused on understanding how the operation of markets is affected by the exchange of information between firms and customers, relationships within the distribution channel and the introduction of innovations to markets. He is also a Co-Chair of the Rotman Business Design Initiative Advisory Board with a view to maximizing the impact of this important innovation initiative. Prior to academia, David held a number of positions in marketing management, sales, and engineering with Molson Breweries, Nabisco Brands Ltd. and Imperial Oil Ltd.

Academic Positions

  • 2010-

    Canadian National Chair and Professor, Rotman School of Management

  • 2008-2010

    Professor, Rotman School of Management

  • 2008-2010

    Professor, INSEAD

  • 1996-2008

    Assistant/AssociateProfessor, INSEAD

Selected Publications - Papers

Recent Presentations

Selected Publications - Case

  • The Story of StockX

    Markus Christen and David Soberman

    INSEAD Case

    2017

  • The Rideau Artisinal Chandlery

    Markus Christen and David Soberman

    INSEAD Case

    2016

  • Archibald's Black and Decker (B) All Aboard for DeWalt

    Markus Christen and David Soberman

    INSEAD Case

    2013

  • A Destabilizing Situation for Binatone: The Market for 1000W Stabilizers in Nigeria

    David Soberman

    INSEAD case

    2007

  • Reverend Guitars: Playing Different Tune A, B and C

    Mark Hunter and David Soberman

    INSEAD Case

    2007

  • Bombardier and Alstom: The Acela Express

    David Soberman

    INSEAD Case

    2003

  • McDowell's Vintage Classic Premium Indian Whisky

    Ganesh Iyer and David Soberman

    INSEAD Case

    2001

  • Ford Ka (A) Breaking New Ground in the Small Market and Ford Ka (B) The Early Results

    Markus Christen and David Soberman

    INSEAD Case

    1999

Selected Publications - Forthcoming

  • The Effect of Marketing Breadth and Competitive Spread on Category Growth

    Yi Xiang, David Soberman and Hubert Gatignon

    Production and Operations Management

    2021

  • Designing the Content of Advertising in a Differentiated Market

    David Soberman and Yi Xiang

    International Journal of Research in Marketing

    2021

Research and Teaching Interests

Game Theory, Business to Business Marketing, Marketing Strategy, Marketing Research
Channel Management, Managerial Economics

Honors and Awards

  • 2000

    Winner of Little Best Paper Award, Marketing Science Institute

  • 2005

    Finalist for Little Best Paper Award, Marketing Science Institute

  • 2006

    Winner of Best Paper Award, International Journal of Research in Marketing

  • 2009-2014

    Research Grant (Healthcare and Marketing), SSHRC

  • 2010

    Best Marketing Case Award (the Ford Ka), European Case Awards

  • 2012

    Finalist for Long Term Impact Award, INFORMS

  • 2014

    Finalist for Long Term Impact Award, INFORMS

  • 2015

    Finalist for Long Term Impact Award, INFORMS

  • 2019

    “The impact of food policy and nutritional composition of packaged foods on food price and purchase” (Co-applicant), Canadian Institute for Health Research

Professional Affiliations/Memberships

  • Professional Engineer (Ontario)

  • Member of AMA

  • Member of INFORMS

Academic / Professional Service

  • 2019-present

    International Advisory Board, California Management Review

  • 2018-present

    Editorial Board, Recherches et Applications en Marketing

  • 2017-

    Senior Editor, Production and Operations Management

  • 2007-present

    Editorial Board, Marketing Science

  • 2007-present

    Senior/Area Editor, International Journal of Research in Marketing