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22nd Annual Rotman Lifelong Learning Conference for Leaders: Creative Minds and Inspiring Ideas: New Approaches to Unlocking Business Opportunities - Session 3

9:00am sharp to 10:00am EDT livestream

Please note: Registration for this year's conference will remain open until the final session takes place on Friday, June 11 at 9am. After registering, you will be given access to the recordings of any prior sessions as well as links to watch any of the remaining talks in the series. Can't tune in live? Not to worry! You'll be able to watch all of the recordings up until June 25 so you have lots of time to digest the content.

Event Details


Date: Friday June 11, 2021 | 09:00 AM - 10:00 AM
Speaker(s): R. Michael Hendrix, Partner & Global Design Director, IDEO; Co-Author

Panos A. Panay, Senior Vice President for Global Strategy & Innovation, Berklee College of Music; Fellow, MIT Connection Science; Founder, Sonicbids; Author

In Conversation with: Nouman Ashraf, Assistant Professor, Teaching Stream, Organizational Behaviour & Human Resources Management; Director, Equity, Diversity & Inclusion, Rotman School of Management
Topic: "Two Beats Ahead: What Musical Minds Teach us about Innovation" (PublicAffairs, April 6 2021)

Online. Links to all three livestreams are included in your confirmation email and recordings will be accessible until June 25.

Location: Online
Cost: Early Bird Rate (register by Wednesday May 19 at 5pm): $83.00 + HST per person | Regular Rate: $99 + HST per person. Includes 3 livestream links and 3 books from the 3 conference sessions, shipped to customers after the June 11th session. Plus a 1 year digital subscription to "Rotman Management" magazine ($49 value).
Register Now

Please note: The stated registration fee for this event only applies to customers residing in Canada and the U.S.A. If you are registering for this livestream from outside of these countries, please contact regarding your registration as shipping fees vary depending on your location. 


The Annual Rotman Lifelong Learning Conference for Leaders returns with a three-part event series that will highlight how creativity, curiosity and passion can provide transformative professional insights. What habits can we develop to grow our creative muscles? What can the music industry teach us about reinvention and experimentation? Why are the world’s greatest minds often considered misfits and rebels?

Ideal for business, government and academic leaders, this series will combine real world case studies and practical advice from experts to explore how anyone can use their imagination to advance their career goals. 

Please note: This event is part of a three-part conference/event series. You must register for all 3 sessions. We will leave all 3 livestream links accessible until June 25. 

Information on the other 2 sessions:

May 28, 2021,  9-10am EDT


Speaker: Natalie Nixon, Creativity Strategist & President, Figure 8 Thinking, LLC; Author


Topic: The Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work (Berrett-Koehler Publishers, June 23 2020)

More Info

June 4, 2021, 9-10am EDT

Speakers: Craig Wright, Henry L. and Lucy G. Moses Professor Emeritus of Music, Yale University; Guggenheim Fellow; Author

Topic: The Hidden Habits of Genius: Beyond Talent, IQ, and Grit—Unlocking the Secrets of Greatness (Dey Street Books, October 6, 2020) More Info

For more information on the other two events in this conference, please visit their individual event pages. You can register for all three by clicking the “Register Now” button on any of the event pages.


More about this session with R. Michael Hendrix and Panos A. Panay on their book Two Beats Ahead: What Musical Minds Teach us about Innovation (PublicAffairs, April 6 2021).

Book Synopsis:
Discover what the musical mind has to teach us about innovation in this fascinating book, featuring interviews with Justin Timberlake, Pharrell Williams, T Bone Burnett, Gloria Estefan, Imogen Heap, and many more. 

Musicians may just hold the keys to innovation in business. They don’t think like we do, and in the creative process, they don’t act like we do. It’s no coincidence that some of the world’s most respected creators are also entrepreneurs.
In Two Beats Ahead, Panos A. Panay, senior vice president for strategy at Berklee College of Music, and R. Michael Hendrix, global design director at IDEO, interview some of the nation’s top musicians and business leaders about how they approach innovation differently. They speak with hit maker Desmond Child about the importance of demoing and with industry legend Jimmy Iovine about listening and knowing your audience. Readers will learn the secrets of collaboration from Beyoncé and Pharrell Williams, about “daring to suck” from Justin Timberlake, about the power of reinvention from Gloria Estefan, and the importance of experimentation from Imogen Heap and Radiohead. And they’ll learn the value of finding and producing talent with T Bone Burnett and Hank Shocklee, cofounder of Public Enemy.
A window into these brilliant mindsets, this book equips any entrepreneur or innovative thinker with tools they can put into practice to thrive in an evolving world.

About Our Speakers:
Panos A. Panay is the Senior Vice President for Global Strategy and Innovation at Berklee College of Music, and the founder of the Berklee Institute for Creative Entrepreneurship (BerkleeICE). He is also the founder of Sonicbids, a leading platform for bands to book gigs and market themselves online, as well as co-founder of the Open Music Initiative. He has spearheaded multi-disciplinary collaborations between Berklee and MIT; the design firm IDEO; and Brown University. Panay has been named to Fast Company‘s “Fast 50” list, IncMagazine‘s “Inc 500,” and named as one of Boston Globe‘s “Game Changers” among other awards and honors. He has spoken about the future of the music industry on programs such as CNBC’s Squawk Box, at events such as the World Economic Forum at Davos, Switzerland and has delivered keynote addresses at events and universities around the world.

R. Michael Hendrix
 is a Partner and the Global Design Director at design and innovation consultancy IDEO, where he has worked on everything from home goods to homeland security. His illustrious 25+ year career has made him a sought after speaker; he has delivered design keynotes at Fast Company, WIRED, SXSW, AIGA, FUSE, HOW, and Design Management Institute among others, plus music keynotes at SXSW Music, Sonar Plus and Moogfest. He also is a an Assistant Professor of Music Business/Management at Berklee College of Music and a regular guest lecturer for professional societies and universities across the globe.


Questions:, Megan Murphy

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Cancellation Policy

Cancellations received in writing to 24 hours prior to the event will receive a refund less a $10 administration fee per person. If we do not receive written notice of your cancellation, you will be charged the full amount for this session. Substitutions are always welcome.

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