Rotman School of Management, University of Toronto

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Rotman School of Management Wordmark

In the wordmark, the “Rotman” name has been rendered in custom-styled letterforms for impact and legibility. Always ensure that the wordmark is clearly legible, as it is the primary element of the Rotman Identity.


Wordmark use guidelines:

The Rotman Wordmark must not be condensed, stretched, slanted, outlined, or otherwise distorted. It may appear in any of the colours outlined in the Rotman Colour Palette. It may be reversed out of colour fields or photographs provided it is clearly legible.




Dual branded situations must always be handled with sensitivity. Partnerships are core to what we do but it is essential that we represent these proudly, with dignity and clarity. The Rotman wordmark should always appear first, a simple vertical rule separates it and then the partner mark, which should be balanced within the X height of the Rotman wordmark. 


For any questions regarding the use of the Rotman Wordmark, please contact us.

Courtney Brownell Communications and New Media/Web Officer

Rotman School of Management
University of Toronto
105 St. George Street, Rm 4078
Toronto, ON
Canada M5S 3E6

Tel: 416.978.0856

© Rotman School of ManagementAASCB