Rotman School of Management, University of Toronto

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Reference Materials

Brand manuals, logo guidelines and other reference materials that will educate and help you uphold the graphic standards of the Rotman School and the greater UofT network.

The Rotman Graphic Standards Manual

The Rotman Graphics Standards Manual sets out general principles of design, specific rules about the use of the Rotman Wordmark and Logo, and a series of models for a variety of graphic applications. This manual will assist you in upholding the high standards of the School by applying its identity in a professional, clear, and consistent manner. For a copy of the standards, please contact Pym Buitenhuis

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