Rotman School of Management

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Faculty by Research Focus

Our Strength: Our Faculty

As a PhD student at the Rotman School of Management you will work closely with faculty that share your research interests, are working on similar areas, or can provide a new perspective. Here find out what our faculty members in the marketing area are currently working on.

Advertising and Persuasion

Andrew Ching, Scott A. Hawkins, Andrew A. Mitchell, Sridhar MoorthyMin Zhao

Advertising Strategy

Andrew Ching, David Dunne, Scott A. HawkinsIgnatius Horstmann (Business Economics), Nitin Mehta, Andrew A. Mitchell, Sridhar Moorthy, Mengze Shi, David SobermanClaire Tsai

Affect in Judgment and Choice

William CunninghamSpike Lee, Sam Maglio, Andrew A. Mitchell, Claire I. Tsai

Attitude Theory

William CunninghamAndrew A. Mitchell

Behavioural Economics

William Cunningham, Scott A. Hawkins, Tanjim HossainPeter Landry, Spike Lee, Sam Maglio, Nina Mazar, Mitchell, Dilip Soman, Claire I. Tsai, Ryan Webb

Branding

Pankaj Aggarwal, David DunneSam Maglio, Sridhar Moorthy, David Soberman

Causal Reasoning and Attribution

Pankaj Aggarwal 

Choice Models

Ron N. Borkovsky, Andrew Ching, Avi GoldfarbNitin Mehta, Matthew Osbourne, Ryan Webb

Consumer Knowledge and Expertise

Scott A. Hawkins, Andrew A. Mitchell

Consumer Spending, Saving and Credit

Cindy Chan, Andrew ChingDilip Soman

Customer Relationship Management

Dilip Soman

Decision Theory

Pankaj Aggarwal, Scott A. Hawkins, Tanjim HossainSpike Lee, Sam Maglio, Nina Mazar, Andrew A. Mitchell, Mengze Shi, David Soberman, Dilip Soman, Claire I. TsaiMin Zhao

Diffusion Models

Andrew Ching, Sridhar Moorthy

Econometric Analysis of Marketing Data

Ron N. Borkovsky, Andrew Ching, Avi Goldfarb, Nitin MehtaSridhar Moorthy; Matthew Osbourne

Embodied Cognition

Spike Lee

Emotion

Cindy Chan, William Cunningham, Spike Lee

Endowment Effect

Pankaj Aggarwal, Tanjim Hossain, Spike Lee, Dilip Soman

Experimental Economics

Tanjim Hossain

Fairness and Justice

Pankaj Aggarwal, William Cunningham

Game-Theoretic Models of Marketing Strategy

Ron N. Borkovsky, Andrew Ching, Avi GoldfarbIgnatius Horstmann (Business Economics), Tanjim Hossain, Frank Mathewson (Economics), Nitin MehtaSridhar Moorthy, Mengze Shi, David Soberman

Goals

William Cunningham, Andrew A. Mitchell

Information Processing

William Cunningham, Scott A. HawkinsSpike Lee, Sam Maglio, Andrew A. Mitchell, Min Zhao

Market Entry and Pioneer Advantage

Andrew Ching

Marketing and Technology

Ron N. Borkovsky, Avi Goldfarb, Tanjim Hossain

Memory

Lynn Hasher (Psychology), Scott A. HawkinsSpike Lee, Nitin Mehta, Andrew A. Mitchell

Mental Imagery

Scott A. Hawkins, Spike Lee, Min Zhao

Metacognition

William Cunningham, Scott A. HawkinsSpike Lee, Andrew A. Mitchell, Claire I. Tsai

Metaphor

Spike Lee

Mimicry

Pankaj Aggarwal

Neuroscience

William Cunningham

Nonconscious Processes

William Cunningham, Spike Lee, Andrew A. Mitchell

Pricing and Price Promotions

Ron N. Borkovsky, Andrew Ching, Avi Goldfarb, Tanjim Hossain, Nina Mazar, Nitin MehtaSridhar Moorthy, Mengze Shi, David Soberman, Dilip Soman

Product Development

Ron N. Borkovsky

Public Policy

Andrew ChingNina Mazar, David Soberman, Dilip Soman

Retailing and Channel Management

Frank Mathewson (Economics) Sridhar Moorthy, Mengze Shi, David Soberman, Dilip Soman

Sales Force Management

Andrew Ching, Mengzhe Shi, David Soberman

Services

David Soberman, Dilip Soman

Social Cognition

Spike Lee

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