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Faculty by Research Focus

Our Strength: Our Faculty

As a PhD student at the Rotman School of Management you will work closely with faculty that share your research interests, are working on similar areas, or can provide a new perspective. Here find out what our faculty members in the marketing area are currently working on.

Advertising and Persuasion

Scott A. Hawkins, Sridhar Moorthy

Advertising Strategy

David Dunne, Scott A. HawkinsIgnatius Horstmann (Business Economics), Nitin Mehta, Sridhar Moorthy, Mengze Shi, David SobermanClaire Tsai

Affect in Judgment and Choice

William CunninghamSpike Lee, Sam Maglio, Claire I. Tsai

Attitude Theory

William Cunningham

Behavioural Economics

William Cunningham, Scott A. Hawkins, Tanjim HossainPeter Landry, Spike Lee, Sam Maglio, Will Mitchell, Dilip Soman, Claire I. Tsai, Ryan Webb


Pankaj Aggarwal, David DunneSam Maglio, Sridhar Moorthy, David Soberman

Causal Reasoning and Attribution

Pankaj Aggarwal 

Choice Models

Avi GoldfarbNitin Mehta, Matthew Osbourne, Ryan Webb

Consumer Knowledge and Expertise

Scott A. Hawkins

Consumer Spending, Saving and Credit

Cindy Chan, Dilip Soman

Customer Relationship Management

Dilip Soman

Decision Theory

Pankaj Aggarwal, Scott A. Hawkins, Tanjim HossainSpike Lee, Sam Maglio, Mengze Shi, David Soberman, Dilip Soman, Claire I. Tsai

Diffusion Models

Sridhar Moorthy

Econometric Analysis of Marketing Data

Avi Goldfarb, Nitin MehtaSridhar Moorthy; Matthew Osbourne

Embodied Cognition

Spike Lee


Cindy Chan, William Cunningham, Spike Lee

Endowment Effect

Pankaj Aggarwal, Tanjim Hossain, Spike Lee, Dilip Soman

Experimental Economics

Tanjim Hossain

Fairness and Justice

Pankaj Aggarwal, William Cunningham

Game-Theoretic Models of Marketing Strategy

Avi GoldfarbIgnatius Horstmann (Business Economics), Tanjim Hossain, Frank Mathewson (Economics), Nitin MehtaSridhar Moorthy, Mengze Shi, David Soberman

Information Processing

William Cunningham, Scott A. HawkinsSpike Lee, Sam Maglio

Market Entry and Pioneer Advantage

Andrew Ching

Marketing and Technology

Avi Goldfarb, Tanjim Hossain


Lynn Hasher (Psychology), Scott A. HawkinsSpike Lee, Nitin Mehta

Mental Imagery

Scott A. Hawkins, Spike Lee


William Cunningham, Scott A. HawkinsSpike Lee, Claire I. Tsai


Spike Lee


Pankaj Aggarwal


William Cunningham

Nonconscious Processes

William Cunningham, Spike Lee

Pricing and Price Promotions

Avi Goldfarb, Tanjim Hossain, Nina Mazar, Nitin MehtaSridhar Moorthy, Mengze Shi, David Soberman, Dilip Soman

Public Policy

David Soberman, Dilip Soman

Retailing and Channel Management

Frank Mathewson (Economics) Sridhar Moorthy, Mengze Shi, David Soberman, Dilip Soman

Sales Force Management

Mengzhe Shi, David Soberman


David Soberman, Dilip Soman

Social Cognition

Spike Lee