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AI Strategy for Executives

In partnership with the Creative Destruction Lab

OpenAI and ChatGPT have transformed the world we live in with demonstrated capabilities most people couldn’t have predicted even three years ago. Artificial intelligence can now read, write, and reason, creating the opportunity for flourishing new business opportunities across all sectors. 

The question for executives is no longer if or when they will leverage AI, but how. 

That's why Rotman and the Creative Destruction Lab have partnered to create AI Strategy for Executives: a 1.5 day hands-on workshop designed for senior leadership team members and their direct reports who need to understand how to design business strategies that utilize AI in order to create value for customers and shareholders. With AI Strategy for Executives, you'll learn how to understand the rapidly changing impact of AI on your industry.  

Artificial intelligence is already used in banking, finance, pharmaceuticals, automotive design, medical technology and retail, but we are still in the early days. This technology has the potential to become cheaper, faster, and better at helping leaders like you drive strategic business decisions, provide services, and accelerate growth.



As artificial intelligence becomes more integrated with our daily lives, the old ways of doing things will be thrown out the window. By learning to predict disruptions and build strategies that interface with this new technology, you can limit the negative impacts on your bottom line while building competitive advantage.



What you'll learn

  • Unravel the intricacies of AI technology and identify the wealth of opportunities it can unlock.
  • Gain a comprehensive understanding of AI's capabilities and limitations in comparison to human decision-makers.
  • Cultivate the necessary language and technical skills to effectively collaborate with computer scientists, steering the development of bespoke AI solutions.
  • Formulate strategic initiatives to counteract barriers hindering AI adoption, acknowledging the need for a system-level transformation to fully harness AI's impact.
  • Stay abreast of the latest developments in Generative AI models and their potential influence on leadership roles and working paradigms.
  • Foster an ethical AI framework, leveraging AI to mitigate rather than amplify biases and discriminatory practices.

We’re here to help

The applications of AI are many and varied, so much so that knowing where to start can seem overwhelming. This course is delivered by three Rotman School professors —Ajay Agrawal, Joshua Gans and Avi Goldfarb—who authored the best-selling books Prediction Machines: The Simple Economics of Artificial Intelligence and Power and Prediction: The Disruptive Economics of Artificial Intelligence. They bring their deep expertise to the classroom, paired with real-world experience in applying this technology to business challenges. 

About the Creative Destruction Lab

Creative Destruction Lab (CDL) is a nonprofit organization that delivers an objectives-based program for massively scalable, seed-stage, science- and technology-based companies. CDL has designed a new approach to enterprising research and innovation, nurturing an entrepreneurial mindset through expert opinion, funding opportunities, research analysis, and business development support.

Application Process



This program can count towards earning your Excellence in Executive Leadership certificate. Join an elite circle of leaders building their own path to professional development and receive official recognition from the University of Toronto Rotman School of Management.


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Dates and fees

1.5 day workshop

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September 19-20, 2023

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Rotman School of Management
Toronto, ON

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Participant profile:
C-suite and senior leadership team members along with their direct reports across private and public sectors

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$5,000 CAD + HST  


In partnership with the Creative Destruction Lab (CDL)