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Design Thinking: Connecting Innovation and Strategy

Connect strategy with customer-centric innovation.

Already familiar with design thinking?Learn how to bring it back to your team.

The two words that kill any innovation? Prove it.

Roger L. Martin

Design Thinking is a human-centred approach to innovation, one that starts with understanding what customers need. At the Rotman School of Management, we combine the core principles of design with the Playing to Win strategy framework developed by Roger Martin—recently named the world's most influential management thinker.
Our applied three-day Design Thinking program gives you both Rotman’s signature Design Thinking approach and the Playing to Win framework used by Fortune 500 companies world-wide.

Learn by doing.

Ideate, prototype and retest a real-world innovation challenge and truly get comfortable with the framework. Our coaches will be with you every step of the way. 

We’re here to help.

This innovative program focuses on understanding what customers need and how meeting those needs can drive business.  

Stay in the loopWe'll let you know when we've added additional dates for this program

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Visualizing Solutions »
Visualization literally forces us to ‘fill in the blanks’ as gaps in the model become clear. Jennifer Riel and Stefanie Schram talk Design Thinking.

Dates and FeesMark your calendar

Three-day program with field research




Rotman School of Management, Toronto, Ontario


Participant profile:
Senior managers who need to drive innovation in their organization


Questions? We're here to help!
Speak to our expert Learning Advisor about choosing the right program for you or your organization.

Tel: 416.978.8815

Questions?For more information and a program schedule

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