Rotman School of Management

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Design Thinking – Connecting Innovation and Strategy

Confront business challenges with innovation.

In partnership with DesignWorks


There is no better competitive advantage than innovation. Winning in the marketplace means consistently offering your customers compelling products, seamless interactions, and experiences that delight and inspire – and in order to do this, all executives and senior managers need the skills to nurture superior innovation practices. This one-day intensive workshop will give innovation-minded leaders practical experience with Rotman’s signature business design approach.

Business design is a human-centred approach to innovation that marries the core principles of design with world-class business practice. This program provides a condensed version of the methodology developed and taught at DesignWorks, Rotman’s Business Design Centre.  More than 2000 executives worldwide have been trained in Design Thinking through Rotman, including leaders of Fortune 500 companies.

Applied Innovation

Practice your new skills with real-world innovation challenges. You and your team will work with real companies to understand their needs and motivations. Then, you'll ideate and prototype, and retest with these organizations to experience how to use design thinking to deliver innovative solutions. 

Who Should Attend

This program is designed for senior managers who need to drive innovation in their organization. Those responsible for

  • product development
  • marketing
  • business development
  • sales, or
  • strategy

from both the private and public sector will benefit from this program.

Key Benefits

By the end of the program, you will be able to

  • Hit the ground running by applying your skills to real-world challenges while at Rotman
  • Understand the foundations of business design
  • Develop an empathic mindset for confronting challenges
  • Know the basic approaches from ethnographic research
  • Identify latent customer needs
  • Develop insights for innovation
  • Ideate and prototype iteratively to develop new products and experiences
  • Apply these concepts in order to drive innovation in your own organization


Day 1

Day 2

Day 3


Morning Morning
  • Introduction to Strategy
  • Introduction to Design Thinking
  • Need Finding
  • Ideation
  • Testing (offsite)
  • Shareback
Afternoon Afternoon Afternoon
  • Empathy Fieldwork (offsite)
  • Building Out Possibilities
  • Testing Preparation
  • Bringing it Back to Your Organization
  • Building Prototypes
  • Building Tests

Rotman Executive Program faculty are known for their ability to translate the latest research into practical applications for the workplace, and to transmit skills to participants with the best teaching techniques. Industry leaders contribute to our programs to bring your the most up-to-date best practices and a wealth of real-world experience.

Meet the instructors teaching in Design Thinking - Connecting Innovation and Strategy

Stefanie Schram

Stefanie Schram »

Rotman School of Management

Alpesh Mistry »

Apply Now

Fee: $5,950 CAD + HST

Application Process

Before beginning the application process, please review the application policies. To apply, complete the online application form.

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Apply Now Design Thinking – Connecting Innovation and Strategy

Each application is reviewed by Rotman's admissions committee to ensure participants have the appropriate academic and work experience. 

Participant Notification Process

If space is available and eligibility requirements are met, participants will receive a notice of admission within 10 days of receipt of a completed application and fee deposit.


A deposit of 50% of the program fee is required at time of application. The balance of the program fee is due 30 days after receipt of invoice or 30 days before the start of the program, whichever is first. Payments can be made online. Applicants will be redirected to a secure online payment website after completion of the application form. Deposits will be refunded to applicants not accepted to the program.

Fee Reduction

Rotman Executive Program graduates or Rotman MBA / EMBA alumni are eligible for a discount equivalent to 10% of the program tuition. In addition, partner discounts are also offered for some programs. Where program applicants are eligible for more than one discount, only the greater discount will be applied towards the tuition fee. Discounts are not redeemable for cash.

*Participants will be responsible for their own travel, accommodation and incidental costs. Participants requiring accommodation during the program are eligible for preferred Rotman rates at select hotels. For more information contact an Executive Programs representative at

Looking for something else?You might also be interested in one of these related programs

Dates and FeesMark your calendar

Three-day program with field research


April 9–11, 2018
July 17–19, 2018


Rotman School of Management, Toronto, Ontario


Participant profile:
senior managers who need to drive innovation in their organization


$5,950 CAD + HST


Questions? We're here to help!
Speak to our expert Learning Advisor about choosing the right program for you or your organization.

Tel: 416.978.8815

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