Design Thinking: Connecting Innovation and Strategy
Connect strategy with customer-centric innovation.
Already familiar with design thinking?Learn how to bring it back to your team.
The two words that kill any innovation? Prove it.
Roger L. Martin
Design Thinking is a human-centred approach to innovation, one that starts with understanding what customers need. At the Rotman School of Management, we combine the core principles of design with the Playing to Win strategy framework developed by Roger Martin—recently named the world's most influential management thinker.
Our applied three-day Design Thinking program gives you both Rotman’s signature Design Thinking approach and the Playing to Win framework used by Fortune 500 companies world-wide.
Learn by doing.
Ideate, prototype and retest a real-world innovation challenge and truly get comfortable with the framework. Our coaches will be with you every step of the way.
We’re here to help.
This innovative program focuses on understanding what customers need and how meeting those needs can drive business.
The application process for this program is currently closed. If you would like to receive more information about the program or speak to our Learning Advisor, please fill in the form below.
Before beginning the application process, please review the application policies. To apply, complete the online application form.
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Each application is reviewed by Rotman’s admissions committee to ensure participants have the appropriate academic and work experience.
Participant Notification Process
If space is available and eligibility requirements are met, participants will receive a notice of admission within 10 days of receipt of a completed application and fee deposit.
Payment and Fee Reduction
Payments can be made online. Applicants will be redirected to a secure online payment website after completion of the application form. Deposits will be refunded to applicants not accepted to the program.
Rotman Executive Program graduates or Rotman MBA / EMBA alumni are eligible for a discount equivalent to 10% of the program tuition. In addition, partner discounts are also offered for some programs. Where program applicants are eligible for more than one discount, only the greater discount will be applied towards the tuition fee. Discounts are not redeemable for cash.
*Participants will be responsible for their own travel, accommodation and incidental costs. Participants requiring accommodation during the program are eligible for preferred Rotman rates at select hotels. For more information contact an Executive Programs representative at firstname.lastname@example.org.
Faculty & Instructors
Rotman Executive Program faculty are known for their ability to translate the latest research into practical applications for the workplace, and to transmit skills to participants with the best teaching techniques. Industry leaders contribute to our programs to bring you the most up-to-date best practices and a wealth of real-world experience.
Meet the instructors teaching in Design Thinking: Connecting Innovation and Strategy
I have had the opportunity to participate in the strategy+design executive program, and I have also recommended several of my colleagues to attend as well. Not only is the content extremely worthwhile, the dialogue, collaboration and networking opportunities with an intimate group are incomparable. The best thing I can say about this content is that I have utilized the methodology and frameworks with project teams within our company many times since I attended the workshop—it’s simple, powerful, and fun.
Dan Dicks | Director, Americas Procurement
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