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Rotman Behaviourally Informed Strategy

Go beyond nudging and apply behavioural insights to strategy design, decision-making and execution.

Despite a growing awareness of behavioural insights, executives still struggle to set strategy that accounts for tendencies to deviate from rational predictions. Whether it's product launches, acquisitions or the introduction of new technology, applying behavioural insights to create strategy can dramatically increase the success of adoption and mitigate risk. This program goes beyond an introduction to nudges and choice architecture to help executives expand behavioural insights into strategy design, decision-making and execution.

Learn from practitioners in the private and public sectors through case studies, and discussions. Our expert instructors will ensure you apply lessons to your own organization and leave with a road map to embed behavioural strategy in your formal processes.

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Learning outcomes:

  • Behavioural strategy concepts and how to execute them
  • Understand behavioural models that inform assumptions and the 'big bets' of strategy design
  • Rethink traditional strategy frameworks with behavioural insights
  • How to implement strategies effectively and how to pivot when things are going wrong
  • Use AI to assist in decision making

Featured Instructors

Melaina Vinski

Raj Sandhu

You'll learn through:

  • Hands-on exercises
  • Case studies based on real companies
  • Discussions
  • Action planning


Application Process

Before beginning the application process, please review the application policies. To apply, complete the online application form.

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Each application is reviewed by Rotman's admissions committee to ensure participants have the appropriate academic and work experience.

Participant Notification Process

If space is available and eligibility requirements are met, participants will receive a notice of admission within 10 days of receipt of a completed application and fee deposit.


Payments can be made online. Applicants will be redirected to a secure online payment website after completion of the application form. A deposit of 50% of the program fee is required at time of application. The balance of the program fee is due 30 days after receipt of invoice or 30 days before the start of the program, whichever is first. Deposits will be refunded to applicants not accepted to the program.


HPRA Seal This program has been approved for 12 CPD hours under Section A of the Continuing Professional Development (CPD) Log of the Human Resource Professionals Association (HRPA).

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Date and fees


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Classes run from 8:30am to 4:30pm Eastern

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Rotman School of Management
Toronto, ON

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Participant profile:
Senior Executives including managers, directors, and consultants

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$4,200 CAD + HST

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