Main Content

Strategic Marketing

Refine your marketing skills with new insights, tools, and strategies for a global and digital market.

Think globally.

In the global economy, your customers and competitors can emerge from any country in the world. In this highly competitive market smart, informed marketing strategies designed to help drive revenue and promote customer value will distinguish your organization from the competition.

Learn how to better generate demand, improve communication and identify sustainable sources of revenue and profit. This five day intensive experience will help you develop innovative strategies for evaluating emerging markets, designing marketing plans for a broad digital audience, and analyzing new opportunities and potential pitfalls. 

Hands-on tools, not textbooks.

Over the course of five days you will be immersed in a dynamic and interactive environment where you will learn from your peers across different industries as well as expert Rotman faculty with a wealth of real-world experience.

At the centre of the experience is a hands-on simulation where you face off with competitors in a niche market context. You will advance your ability to design and implement customer-focused marketing strategies, satisfy diverse customer segments, gain market share and grow the profit margin.

At Rotman we believe the best way to learn is by doing. Apply what you've learned right away in this fast-paced simulation and leave the program confident that you can do the same in your organization.

David Bigioni, Guest Speaker

Chief Commercial Officer, Canopy Growth Corporation

David Bigioni is an award-winning brand builder and senior business leader, who is best-known for leading the rejuvenation of the iconic Molson Canadian brand – resulting in Molson Coors receiving Top Marketer Honours in 2010, 2011, and 2014.

In addition to rejuvenating mature brands like Molson Canadian, Toyota, Sunlight and Vim; David has launched industry-leading innovations including Molson Canadian 67 and Coors Banquet – which is the most successful launch within the beer category over the past 8 years. He served as Global Chair of the Molson Brand Council responsible for brand stewardship, and oversaw the launch of Molson Canadian into Ireland and Australia.

Maximize your growth.

Our model of lecture, group discussion and hand-on simulations allows you to increase your self-awareness and close the gap between understanding and action.

Stay in the loopWe'll let you know when we've added additional dates for this program

A deposit of 50% of the program fee is required at time of application. The balance of the program fee is due 30 days after receipt of invoice or 30 days before the start of the program, whichever is first.

Application Process

Payment and Fee Reduction


Looking for something else? You might also be interested in one of these related programs

Follow us

Send this page to a friend

Dates and fees

5-day program

Hello, I'm an arrow!


Hello, I'm an arrow!

Rotman School of Management
Toronto, Ontario

Hello, I'm an arrow!

Participant profile:
Senior executives and managers with marketing responsibilities, or whose role interacts with marketing

Hello, I'm an arrow!

$10,900 CAD + HST

Featured article


More Companies Should Embrace ‘Brand Canada’ »
Professor David Soberman and Rotman Dean Tiff Macklem discuss the strength of brand Canada in a global economy.