In the global economy, your customers and competitors can emerge from any country in the world. In this highly competitive market smart, informed marketing strategies designed to help drive revenue and promote customer value will distinguish your organization from the competition.
Learn how to better generate demand, improve communication and identify sustainable sources of revenue and profit. This five day intensive experience will help you develop innovative strategies for evaluating emerging markets, designing marketing plans for a broad digital audience, and analyzing new opportunities and potential pitfalls.
Hands-on tools, not textbooks.
Over the course of five days you will be immersed in a dynamic and interactive environment where you will learn from your peers across different industries as well as expert Rotman faculty with a wealth of real-world experience.
At the centre of the experience is a hands-on simulation where you face off with competitors in a niche market context. You will advance your ability to design and implement customer-focused marketing strategies, satisfy diverse customer segments, gain market share and grow the profit margin.
At Rotman we believe the best way to learn is by doing. Apply what you've learned right away in this fast-paced simulation and leave the program confident that you can do the same in your organization.
Chief Commercial Officer, Canopy Growth Corporation
David Bigioni is an award-winning brand builder and senior business leader, who is best-known for leading the rejuvenation of the iconic Molson Canadian brand – resulting in Molson Coors receiving Top Marketer Honours in 2010, 2011, and 2014.
In addition to rejuvenating mature brands like Molson Canadian, Toyota, Sunlight and Vim; David has launched industry-leading innovations including Molson Canadian 67 and Coors Banquet – which is the most successful launch within the beer category over the past 8 years. He served as Global Chair of the Molson Brand Council responsible for brand stewardship, and oversaw the launch of Molson Canadian into Ireland and Australia.
Maximize your growth.
Our model of lecture, group discussion and hand-on simulations allows you to increase your self-awareness and close the gap between understanding and action.
The application process for this program is currently closed. If you would like to receive more information about the program or speak to our Learning Advisor, please fill in the form below.
A deposit of 50% of the program fee is required at time of application. The balance of the program fee is due 30 days after receipt of invoice or 30 days before the start of the program, whichever is first.
Before beginning the application process, please review the application policies. To apply, complete the online application form.
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Each application is reviewed by Rotman's admissions committee to ensure participants have the appropriate academic and work experience.
Payment and Fee Reduction
Payments can be made online. Applicants will be redirected to a secure online payment website after completion of the application form. Deposits will be refunded to applicants not accepted to the program.
Rotman Executive Program graduates and Rotman alumni are eligible for a 25% discount on this program. Discounts cannot be combined but we will honour the greater discount amount towards the program fee. For more information on additional discounts, visit RotmanExecutive.com/Discounts. Discounts are not redeemable for cash.
*Participants will be responsible for their own travel, accommodation and incidental costs. Participants requiring accommodation during the program are eligible for preferred Rotman rates at select hotels. For more information contact an Executive Programs representative at email@example.com.